Famous Footwear understands they need to engage with their customers digitally if they are going to succeed as a brand. With online giants like Amazon and Overstock capturing footwear sales, the traditional brick and mortar retailer was faced with a decision. They can either be disrupted by new technology or leverage it to become a disruptor. They chose the latter and the decision is paying off.
In this TEC37 webinar, Willis Hill, VP Retail Information Technology, Caleres, Inc. (Famous Footwear), discusses how his company is transforming IT operations to align to the business and empower an omni-channel customer experience driven by technology. Hill is joined by Matt Sebek, VP of WWT Digital; Tim Brooks, managing director of WWT's Business Analytics Advisors Group; and Neil Anderson, Director for WWT's Network Solutions Practice.
Learn how mobility, analytics and mobile application development can create an omni-channel customer experience.