Who we are

Rachid's Story

For Rachid Aberchal, belonging isn't just a concept; it's something he has worked to build, both in his personal life and across the global workplace.

Born and raised in Amsterdam, Rachid grew up in a city defined by a blend of cultures. "It's like a melting pot," he shares, a perspective that continues to shape how he sees the world and connects with others. As a trade compliance manager, he is responsible for ensuring that business is conducted responsibly across borders, balancing regulations with opportunity and guiding teams to think beyond simple "yes" or "no" decisions toward thoughtful, compliant solutions.

But Rachid's story extends far beyond his professional role. Years ago, his family faced an unexpected and difficult journey when his wife, who has lived with Type 1 diabetes since childhood, experienced a severe health setback. What followed were two years of uncertainty, waiting for a life-saving transplant.

That turning point came in the middle of the night with a call that organs were available. After a long and emotional wait and a failed first pass, a successful kidney and pancreas transplant changed everything. "When she came out of the hospital, it was like a completely new person," Rachid remembers.

That experience profoundly shaped his perspective not only on resilience, but on the importance of support systems, empathy, and community. It also led him to step into a new role as an ABLE ERG champion in EMEA, advocating for employees and families navigating disabilities or health challenges. Through this work, Rachid discovered something powerful: impact doesn't have to be large-scale to matter. "If just one person reaches out and says, 'Thank you, this helped me,' that's success," he says.

Rachid's identity also plays a key role in how he shows up at work. With Moroccan roots and a European upbringing, he has often navigated spaces where he felt "in between" and never fully seen as one identity or another. Those experiences, combined with moments of discrimination he has encountered in the past, have reinforced the importance of creating environments where people feel genuinely included and understood. For Rachid, seeing WWT recognize and celebrate cultural practices such as Ramadan helps to inspire a deeper purpose. Beyond discipline, he sees it as "a mindset… to be a better person," shaping how he communicates, listens, and leads.

Further, he sees that philosophy comes to life in meaningful ways from cultural recognition to everyday interactions across WWT teams. "It's not only about business," he explains. "It's about the people." Whether supporting his family, guiding his team, or building connections across regions, Rachid continues to demonstrate what it means to lead with empathy and intention and helping create a workplace where people feel seen, supported, and empowered to be their full selves.

Joshua's Story

When Joshua Dunham reflects on his career journey, one thing stands out: the difference people can make when they feel truly seen.

After having experiences in more traditional tech environments, Joshua found something unexpected at Softchoice: connection. "I've met so many great people in my two years… it feels longer in the best way," he shares about his time here, where relationships formed quickly and authentically.

In his role as a senior program enablement leader, Joshua focuses on helping others succeed. He works across sales, marketing, engineering and leadership to simplify complex solutions and support better outcomes for both customers and colleagues. For him, success is not measured individually but collectively. "My job is to really help you max out your quota… how can I help you be more successful?"
Outside of his day-to-day work, Joshua's passion for community shows up in his involvement with the Softchoice Pride ERG. From mentoring emerging talent to advocating for connection across employee groups, he sees this work as both a responsibility and a privilege. "We all share core values… we have to stick together and help each other out," he explains, highlighting the importance of shared advocacy across communities.

That commitment is shaped by real-life experiences, both the visible and the invisible. Over the past year, Joshua has navigated significant personal challenges while continuing to show up at work. Through it all, he's learned a critical lesson: "My cup also needs to be filled." It's a reminder that resilience isn't about constant giving but about knowing when to pause, recharge and ask for support.
Joshua also finds inspiration in the people around him, especially those whose strength may go unrecognized. He describes colleagues who balance evolving personal lives, career demands, and challenges with remarkable perseverance. "They're not asking for kudos… they're just doing what they need to do," he shares. Their example reinforces his belief that leadership often shows up quietly, through consistency, care and courage.

At its core, Joshua's story is about creating space for authenticity, for growth and for others to thrive. He is driven by a simple but powerful conviction: if we're not helping the next generation succeed, we're missing the point. "If we're not doing something to set that next generation up for success, what are we doing?"

Through his work, his advocacy, and his openness, Joshua lives out the belief that when people feel they belong, they can do their best work and help others do the same.

Jimmy's Story

For Jimmy, leadership is about connection rather than titles. After more than 13 years with World Wide Technology, starting as a contractor and growing into a leadership role in engineering, his journey has been shaped by the people around him.

Today, as a supervisor supporting production and troubleshooting across teams, Jimmy sees his role as both operational and deeply human by helping keep work moving while ensuring people feel supported along the way.

At the core of his leadership philosophy is a simple truth: no one does this work alone. Jimmy emphasizes teamwork and shared accountability, recognizing that every contribution matters regardless of role or tenure. His approach is rooted in meeting people where they are: listening first, understanding different perspectives and building trust through consistent support. Over time, he has learned that leadership isn't about having all the answers, but about creating the space for others to succeed.

That perspective has been shaped not only by his professional experiences, but also by moments that tested him personally. After losing his father, Jimmy felt the strength of community in a deeply meaningful way. Colleagues from across the organization—some he hadn't spoken to in years—came together to support him, leaving messages that filled an entire card. That experience reaffirmed what he values most: people who show up for each other when it matters the most.

Jimmy brings that same care into his leadership every day. He believes that understanding the "why" behind challenges is critical. Whether it's addressing performance issues or supporting someone through a difficult moment, for him, leadership is about listening, offering guidance when needed and sometimes simply being present. He believes that small actions, like following through on a request or checking in on someone's well-being, can have a lasting impact.

Outside of work, Jimmy's values are grounded in family. Married for nearly two decades with two children, he credits his wife and his upbringing, especially the influence of his father, as the foundation of who he is today. Those experiences shape how he leads, how he supports his team, and how he approaches life: with gratitude and a commitment not to take opportunities or relationships for granted.

For Jimmy, success isn't measured solely by outcomes but rather measured by how people feel when they show up to work. His goal is simple: to create an environment where no one dreads coming in, where people can be themselves, and where everyone feels part of something bigger. Because in the end, it's the people and the way they show up for each other that define the culture.

Ashley's Story

Ashley Miller doesn't think belonging is an abstract idea; belonging is something she's experienced, fought for and now works to create for others. Her journey into the tech industry wasn't easy.

After navigating unemployment, interviews that led nowhere, and moments of uncertainty, she found herself searching not just for a job, but for a place that truly valued people for who they are.

That moment came unexpectedly. At a networking event where multiple companies were scheduled to appear, only one showed up—and showed up with intention. Instead of a traditional mixer, the team turned the event into a panel, sharing real stories and diverse career paths. "When they talked about inclusivity, that is what I saw," Ashley recalls. That experience changed everything. For the first time, she saw a company willing to take a chance on her—not just for her experience, but for her potential.

Since then, Ashley has embraced every opportunity to grow and give back at Softchoice. She quickly became involved in community efforts and employee resource groups, driven by her own experience navigating career pivots and the importance of having a supportive network. "If it wasn't for those individuals, I would not have been able to pivot," she shares. Today, she continues to help others break into tech, coaching them on how to leverage transferable skills and find their own path.

Ashley's approach to work is rooted in authenticity. Through her experiences and conversations with colleagues, she's learned that success isn't about changing who you are but rather leaning into it. "They will know when you're not being yourself," she says. This belief shapes how she builds relationships, connecting with clients and teammates in a way that is genuine, human and rooted in trust.

As a former collegiate athlete, Ashley brings to work a unique mindset defined by grit, determination and resilience. She understands that setbacks are part of the process and uses them as opportunities to grow. "What are you going to do when you get that no?" she asks a question that continues to drive her forward. For Ashley, success isn't about avoiding failure, it's about learning from it and lifting others along the way.

Above all, Ashley's story is one of purpose. She describes herself as resilient, compassionate and endlessly curious. She believes there is no harm in asking why and seeking to understand more. Through her work, her advocacy and her commitment to authenticity, she creates space for every voice to be heard, valued and empowered.

Esther's Story

For Esther Casady, the path to leadership has been defined by growth, resilience, and a willingness to step into the unknown.

Since joining WWT as a warehouse associate, she has advanced into a supervisor role in production—guiding her team through complex operations and ensuring critical work gets delivered on time. For Esther, her journey is about more than progression; it's about discovering where she belongs.

That sense of belonging started to take shape early on. As she gained confidence in a new environment, Esther found herself naturally stepping into mentorship, training new team members and helping them succeed. "I really enjoy being able to lead and help them grow," she says, describing the moment she realized she had found her place. What began as a new opportunity quickly became a calling rooted in connection.

Her passion for leadership is driven by people. Each day, Esther focuses on building relationships with her team by working to make a positive impact on their work lives and creating an environment where individuals feel supported. She believes that strong leadership isn't just about results, it's about understanding people's experiences, meeting them where they are, and helping them grow beyond where they thought possible.

That mindset is deeply personal. Growing up in a large family, Esther was surrounded by constant encouragement to try new things and push beyond limits. "You can do hard things," she recalls; a message that has stayed with her throughout her life. Whether learning a new role, stepping into leadership, or navigating unfamiliar challenges, she approaches each step with that same belief—embracing growth even when it feels difficult.

Esther also understands that success requires balance. Like many, she has worked to navigate the demands of both her professional and personal life by learning how to give her best in both spaces. She has found that support systems and a culture of flexibility make that balance possible, reinforcing her belief that work environments should enable people to succeed holistically.

Ultimately, what stands out most for Esther is alignment. She values being part of a culture that reflects her own commitment to people, growth, and authenticity. "It's been amazing to come to a place where I am not just a warm body in the room… where my thoughts and opinions are heard," she shares. For Esther, belonging means being seen, heard, and empowered—and helping others experience the same.

Muskan's Story

For Muskan Sharma, building a career has always been about more than just doing the work. Muskan believes it's about creating meaning, taking risks and growing into who you want to become.

Since joining WWT as a business analyst, she has worked closely with global clients, often as an individual contributor, navigating complexity without the structure of a traditional team. While that independence brought opportunity, it also came with the challenge of finding connections in a new environment.

Early on, belonging didn't come easily. Without a built-in team, Muskan had to take ownership of building her network. She chose to lean in by joining WWT For All in-region, participating in listening sessions, and actively engaging with colleagues across the organization. "That is how I grew my network… and then I felt connected," she reflects. Through these experiences, she discovered that belonging isn't static but rather expands when you step forward and create it.

Muskan's approach to growth is rooted in courage. She embraces uncertainty, choosing to act even when the outcome isn't guaranteed. "The only reason I am this confident is because I am okay taking a risk," she explains. By focusing on what's possible, rather than what could go wrong, she has built the confidence to speak up, connect with leaders, and navigate global teams across cultures and perspectives.

Her journey, however, is not without its challenges. Beneath her outward confidence, Muskan openly shares that she navigates anxiety in her day-to-day life—often managing it quietly while continuing to show up. "People think I'm confident… I'm not. I deal with extreme anxiety," she says candidly. Her willingness to speak openly about mental health reflects a powerful form of advocacy; one that creates space for others to feel seen, understood, and supported.

This resilience is deeply connected to her roots. Growing up in a family that valued perseverance and education, particularly as a woman in a space where opportunities are not always equally accessible, Muskan developed a strong sense of purpose. Her parents' belief in creating opportunities shaped her drive to succeed and to give back. Today, that purpose shows up in how she approaches her work, her community involvement, and her commitment to continuous growth.

For Muskan, belonging and leadership are grounded in trust and empathy. She believes in giving people the space to do their best work without micromanagement and approaching others with understanding and respect. "You have to trust your people… and be kind, be empathetic," she says. In a global organization, that mindset not only builds stronger teams but creates a culture where individuals feel empowered to be themselves.

Kevin's Story

For Kevin Gioiosa, success isn't defined by a single moment but more so revealed by the relationships he builds and the trust he earns along the way.

As a Solutions Engineer supporting customers across industries, Kevin operates at the intersection of technology, strategy, and human connection. In his role, he delivers complex solutions and helps organizations navigate complexity with confidence.

That approach is rooted in a clear purpose: to serve as a trusted advisor. Kevin made the move to WWT because it allowed him to move beyond selling a single solution and instead focus on what truly matters. "When you work for a partner like World Wide, you take care of whatever the customer needs," he explains. This mindset shapes how he shows up every day: leading with honesty, even when the answer isn't straightforward, and building relationships that extend far beyond transactions.

Belonging, for Kevin, comes from being part of something where contributions matter and growth is intentional. He experiences this through the consistent support of his team and leadership in moments that reinforce not just his performance, but his potential. "Someone made a deliberate choice to invest in me, not just manage me," he reflects. It's these moments that transform work into something more meaningful, where development and recognition go hand in hand.

At the heart of Kevin's story is a deep sense of responsibility to his customers, his team and the work itself. Growing up in a family business instilled a simple but powerful philosophy: trust is earned through effort, honesty, and follow-through. That foundation continues to guide him today, particularly in environments where trust must be built from the ground up.

Yet, much of what defines Kevin's impact happens behind the scenes. The work that appears seamless to others is often the result of hours of preparation, alignment, and thoughtful execution. "The visible success is the last 10% of what it actually takes," he says, highlighting the unseen effort that drives meaningful outcomes. In a fast-moving technical landscape, that dedication is what enables him to stay adaptable, credible, and effective.

For Kevin, advocacy and belonging extend beyond the organization and show up in every customer interaction. Whether designing solutions for a hospital system or advising across industries, he understands that the work has real-world impact. "You're not abstractly protecting data—you're protecting the infrastructure that keeps people alive," he shares. It's this perspective that drives him to bring empathy, integrity and purpose to everything he does.

Jessica's Story

For Jessica Needham, culture has always been a deciding factor in where she works and how she shows up. Early in her career, she realized that finding the right environment mattered more than the specific role.

"If [culture]'s not there, I'm not interested," she says. That mindset ultimately led her to Softchoice, where she now serves as Manager of Product Marketing and Enablement, helping to shape digital experiences and drive alignment across teams.

Based in Toronto, Jessica plays a key role in communicating and launching new digital capabilities by ensuring that both employees and customers understand what's changing and why. But beyond her day job, she has found meaning in something deeper: community. As a member of the Softchoice Orange Pride board, she's been able to connect with others, support advocacy efforts and engage directly with individuals navigating their own career journeys.

Jessica's passion for advocacy is grounded in lived experience as a part of the LGBTQ+ community. She recognizes that for many people, showing up authentically at work can still feel uncertain, especially when sharing personal aspects of identity. "There's always that moment… where you wait and watch for a reaction," she explains when describing the experience of coming out in professional settings. Having a workplace where those moments are met with acceptance has made a meaningful difference. It allows her and others to focus less on navigating uncertainty and more on doing their best work.

That sense of belonging is also shaped by how people collaborate. For Jessica, it's not about building friendships for the sake of it but about working with people who support one another and genuinely caring. "It makes those eight hours infinitely better," she says, describing the impact of a team that is willing to "get into the weeds" together to solve problems. Over time, those connections often grow into something more: shared purpose, mutual respect and a sense of being part of something bigger.

Working across a global organization has also given Jessica new perspectives. From navigating cultural differences between teams to finding a balance between speed and process, she has learned that collaboration requires both flexibility and openness. These experiences have reinforced her belief in meeting people where they are by understanding different ways of working while finding common ground.

At the heart of it all is a simple philosophy: lead with empathy. Jessica approaches every interaction with the assumption that people are doing their best, even when priorities differ. "Treating people with that empathy… is such a key part of showing up as yourself," she says. It's a mindset that not only strengthens teams but also reflects Softchoice values in creating space for individuals to be authentic and feel connected.

Nabil's Story

When Nabil Jbour reflects on his journey at WWT, one thing is clear: people have always been at the center.

With more than 18 years of experience at the company, Nabil has seen transformation at every level: growth, innovation and new ways of working. Yet through it all, one constant has remained: relationships. "The people… make it 100% worth it," he shares, emphasizing that connection is what has kept him engaged and inspired over time.

Today, as a Director of Engineering, Nabil leads with trust. For him, leadership isn't just about stepping into a role; it's about creating space for others to step up. One of his defining career moments came when he transitioned into leadership and realized the influence he could have on others. "It wasn't just about me… it was about the team feeling trusted to step up," he explains. That mindset continues to guide him as he develops talent and fosters collaboration across teams.

Nabil's perspective has been shaped by a life and career that spans multiple cultures and experiences. Having lived in different countries, he brings a global lens to his work grounded in curiosity and empathy. He has learned that true connection comes from listening deeply and remaining open to different perspectives. "Listening longer… assuming less… and adopting what we learn from each other" has become a personal philosophy that influences both his leadership and his relationships.

That approach was particularly important during one of the most challenging times in recent history: the COVID-19 pandemic. As teams navigated uncertainty together, Nabil saw firsthand how resilience, care, and shared purpose could make a difference. He credits high performing teams with the organization's ability to prioritize people through safety measures, flexibility and support. "We filtered through chaos really well… with focus on employees and their well-being," he reflects. The experience reinforced his belief that strong cultures are built in moments of challenge.

Outside of work, Nabil carries that same mindset into his role as a husband and father. He values curiosity, resilience, and the courage to try new things by encouraging his children to explore, take risks and pursue what they love. It's a philosophy rooted in experience: growth doesn't come from staying comfortable, but from embracing new opportunities and learning along the way.

Looking back, Nabil credits the people and culture of WWT for shaping who he is today. "The company and the people have really shaped me," he shares. It's a reflection of a broader truth that when organizations invest in trust, belonging and shared success, they help build strong teams and champion individuals to become their best selves.

Devin's Story

For Devin Brann, growth hasn't been defined by shortcuts but rather built step by step.

Since joining WWT in August 2020 through a temporary role, her journey has been one of steady progression from team member to lead, to supervisor, and now warehouse manager overseeing inbound operations on second shift. Each role has brought new responsibilities, but more importantly, new opportunities to lead and connect.

It was during her first leadership experience that everything clicked. As a supervisor with direct reports, Devin discovered what truly drives her: building relationships. "That's when I really got to know and connect with people… their life, their background, their culture, their challenges," she says. That shift, from managing tasks to supporting people, helped her realize she was exactly where she was meant to be.
Devin's leadership approach is shaped by empathy and authenticity. Through one-on-one conversations, she has learned that behind every role is a personal story and that supporting employees means understanding those experiences. She works to create space where individuals can grow while still maintaining their individuality, believing that strong teams are built through trust and openness.

Her perspective on belonging is simple but powerful: it's about being able to show up fully as yourself. "Being comfortable with being yourself and knowing that you'll be accepted," she explains, is what allows people to contribute and thrive. In her experience, WWT reinforces this by encouraging employees to share their perspectives and advocate for themselves and others, without hesitation.

That confidence didn't come overnight. Devin stepped into leadership at a young age, navigating the challenge of growing into her role while others looked to her for guidance. "I was trying to figure my own self out while also being in a setting where everyone's looking at you," she reflects. But with the support of strong mentors and teammates, she learned to embrace the journey by building confidence through experience and leaning on others when needed.

Today, Devin continues to lead with the same values she was raised with: hard work, honesty, and kindness. She sees those qualities reflected in the culture around her and in the way WWT invests in its people beyond day-to-day work. Opportunities like the May of Caring volunteer initiatives allow her and her team to step away from their roles and give back to the community together, reinforcing connection and purpose. Practical support, like access to an on-site WWT health clinic, demonstrates a commitment to employee well-being in meaningful ways. "Once you're here and you experience the day-to-day, you realize that the investment into the people is real," she says. For Devin, that investment is what makes all the difference.

Ava's Story

Ava Clay has spent more than eight years at WWT and TBX, but if you ask her what has mattered most in that time, she is unlikely to begin with process, performance, or title. She will start with people.

A Team Lead in Sales Operations for WWT's Global Service Provider team, she leads with a belief that relationships are at the center of good work, and that respect, trust and empathy are not just values, but daily practices.

That people-first mindset was reinforced in a powerful way this year when Ava was recognized as a 2026 BEYA Modern Day Technology Leader. At the conference, she had the opportunity to meet students through mentorship conversations and the job fair. What stayed with her most was their energy, their preparation, and the significance of visibility. For Ava, it was a reminder that representation matters and that seeing someone who looks like you in professional spaces can help make possibility feel real.

Her approach to advocacy is equally personal. Ava says she has "never had a problem advocating for other people," a confidence she traces back to how she was raised. She learned early to take pride in herself and to understand her own worth, and she now carries that same conviction into the workplace. Whether she is speaking up for a teammate, encouraging someone who feels overlooked, or challenging an idea in a respectful and professional way, Ava believes employee voice matters and that people should not have to fight to be seen as valuable.

Some of the deepest perspectives she brings to work come from a chapter of life that changed everything. At 35, Ava was diagnosed with cancer. What followed was not only a battle for her health, but a long lesson in resilience, humor, perspective and persistence. She speaks candidly about the misconception that being "cancer-free" means the story is over. For her, survivorship has been ongoing, shaping how she prioritizes her time, how she defines what matters, and how she shows up for others facing life-altering challenges of their own.

Today, Ava turns that experience outward in quiet but profound ways. If she hears that someone in or around WWT is navigating cancer, she reaches out. Sometimes that means a message, a phone number, or simply letting them know someone understands. Sometimes it means making and sending handmade port pillows for treatment. Ava does these things because she knows how much it matters to feel less alone. In Ava's story, advocacy is not abstract, it is deeply human; it is empathy in action. Her story is a powerful reflection of what belonging can look like when someone chooses to show up for others.

Sophie's Story

For Sophie Roller, the journey to belonging began with uncertainty. Now a manager for partner operations across EMEA, Sophie's career started in a completely different place and nearly came to an early end.

Joining the company at 23 with no prior corporate experience, she quickly found herself overwhelmed in a role that didn't fit. "I was completely out of my depth… I had massive imposter syndrome," she shares
Behind the scenes, Sophie questioned whether she belonged at all. She worried she would be "found out," convinced others had everything figured out while she was still trying to find her footing. But what others didn't see was her determination to stay rooted not in the role itself, but in the people around her. She had built meaningful connections and didn't want to lose them.

That turning point came through those same relationships. Encouraged by a colleague to explore a different path within the organization, Sophie transitioned into the partner alliances team, a move that changed everything. "Once I moved, I never looked back," she says. In a more collaborative environment, she found both her confidence and her purpose, growing into a leadership role where she could shape her own path and build a team.

Today, Sophie leads with a deep sense of empathy rooted in her own experience. Having once felt out of place, she now prioritizes creating an environment where others feel supported from day one. "Even if you're two years in and you still don't understand something—come and ask me," she tells her team. Her leadership is intentional, grounded in the belief that growth happens when people feel safe enough to learn and ask questions.

Belonging for Sophie has also been shaped by life beyond work. From traveling the world to pursuing a master's degree in neuroscience, she embraces opportunities that challenge her and expand her perspective. "I'm a big believer that there is more to life than work," she says, fueled by a mindset that not only feeds her personal journey but also how she supports her team. She encourages others to take chances, pursue growth and avoid the regret of missed opportunities.

Above all, Sophie's story is a reminder that belonging isn't about perfection but rather about progress. "You don't have to have everything figured out straight away," she shares. Through resilience, support, and a willingness to evolve, she has built a career and a community where people are empowered to show up as they are and grow into who they're becoming.