Streamline Your Digital Ecosystem, Break Down Data Silos with Unified Commerce | WWT Experts
Rapid and substantial shifts in consumer habits — brought about mostly by a global pandemic — forced leaders to cobble together disjointed technologies to meet evolving customer needs. Today, these siloed back-end systems and scattered data points are preventing leaders from delivering a more seamless, intelligent and efficient experience for employees and customers. Enter: Unified commerce. Join WWT Chief Digital Advisor Charlie Lawhorn as he talks about the need for unified commerce ensures to connect customer-facing sales channels, critical data and supporting management systems through scalable infrastructure — all in the name of creating a great experience for customers and employees alike. Charlie also talks about the important distinction between omnichannel and unified commerce, and simple, actionable steps to putting unified commerce into action.
World Wide Technology
Chief Digital Advisor
Goals and Objectives
To help leaders understand the value of unified commerce in their customer experience strategy and empower them to apply it to their own organizations.
Who should attend?
Chief Digital Officer, Director of Ecommerce, Chief Experience Officers (CXO), and any leaders responsible for customer and employee experience