Webinar

Streamline Your Digital Ecosystem, Break Down Data Silos with Unified Commerce | WWT Experts

Event Overview

Rapid and substantial shifts in consumer habits — brought about mostly by a global pandemic — forced leaders to cobble together disjointed technologies to meet evolving customer needs. Today, these siloed back-end systems and scattered data points are preventing leaders from delivering a more seamless, intelligent and efficient experience for employees and customers. Enter: Unified commerce. Join WWT Chief Digital Advisor Charlie Lawhorn as he talks about the need for unified commerce ensures to connect customer-facing sales channels, critical data and supporting management systems through scalable infrastructure — all in the name of creating a great experience for customers and employees alike. Charlie also talks about the important distinction between omnichannel and unified commerce, and simple, actionable steps to putting unified commerce into action.

Featured Speaker

Charlie Lawhorn

World Wide Technology

Chief Digital Advisor

I've spent the majority of my career shaping and managing the execution of complex transformation programs that help organizations understand the combination of process design and digital technologies to drive their relevance in an increasingly data-driven digital marketplace. My team and I focus on business outcomes and results, then help apply the best processes and technology to drive business value.

Goals and Objectives

To help leaders understand the value of unified commerce in their customer experience strategy and empower them to apply it to their own organizations.

Who should attend?

Chief Digital Officer, Director of Ecommerce, Chief Experience Officers (CXO), and any leaders responsible for customer and employee experience