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Jersey Mikes

Massive shifts in consumer behavior is changing the way loyalty is won, lost and retained for restaurants. 

Retailers of all kinds must embrace these changes and meet customers on their own terms. WWT and Jersey Mike’s partnered to develop an immersive mobile app that delivered a personalized experience and seamless ordering experience that left customers wanting more. 

jersey mikes logo

 

app walkthrough

WWT created a digital experience that is easy, fast and delightful to use so that Jersey Mike's could swiftly meet the evolving needs of their customer and sell more subs.

 

Increased customer loyalty and return visits

 

Scalable across 1,900+ store footprint

 

Improved customer insights 

 

Decreased friction in front of and behind the counter

 

phone app mockup

A mobile app that can adapt to meet the needs of the business.

When COVID-19 limited in-store traffic, WWT's mobile app enabled Jersey Mike's to not just survive a pandemic, but thrive during it with record-breaking online activity and a market-leading digital experience. The app helped Jersey Mike's:

Drive Key Actions

ordering sandwich on app

A streamlined ordering process that seamlessly integrated the in-store and online experience made it easy for customers to place orders.

Increase Repeat Visits

myMikes app screen

A targeted approach that emphasized personalization made loyal customers more loyal while converting fringe visitors to regulars. 

Enhance Customer Value

app checkout screen

Though transactions declined 20 percent the app helped overall revenue grow 10 percent by nurturing the customer journey and relationship.

Scott Scherer, Jersey Mike's CIO

Our deep domain expertise cuts across business and technology. Our ability to extensively test solutions and deploy them at scale allows us to both advise and execute to create new realities for our customers. 

Here's how we did it for Jersey Mike's:

strategy + execution

 

We bridged the gap between order makers and order takers.

Prior to working with WWT, Jersey Mike's had a fractured and incomplete understanding of its customers and their behaviors. We created customer personas, developed journey and friction maps and studied the competition before tying it all together to craft a pragmatic roadmap that would lead to a best-in-class mobile experience. Our agile delivery model put us in lockstep with stakeholders all the way to app rollout.  

business + technology

 

We used customer feedback as our north star.

Business and technology leadership often have different perspectives, but tend to align around the customer voice. We took extensive customer and franchise owner feedback and translated it into a scalable, secure mobile experience that streamlined the ordering process and extended customer lifetime and value.

 

physical + digital

 

We considered the store of the future.

The No. 1 priority was to remove friction throughout the buying journey. We worked exhaustively to identify friction points and turned them into opportunities, and delivered Jersey Mike's an app built to tackle the challenges of today and prepped to meet the demand of tomorrow.