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AWS Marketplace professional services gain momentum

Partners like WWT cite flexible contracting and custom offers as key advantages of selling in the marketplace, but they look for AWS to help with T&M contracting and catalog creation.

WWT's Bob Olwig was interviewed by TechTarget and discusses ISV onboarding with partner AWS.

by John Moore

The number of AWS Marketplace professional services listings has grown five times in less than a year, with partners citing fast time-to-contract and flexible pricing among the platform's benefits.

AWS opened its marketplace to professional services in December 2020 with 280 public listings from 106 sellers. Ten months later, the AWS Marketplace public catalog features 1,408 professional services category listings from 369 sellers, according to AWS. The uptick comes as more consultancies and ISVs pursue online marketplaces as a sales venue for professional services.

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For World Wide Technology (WWT), the AWS Marketplace tracks with the company's past and present. The St. Louis-based technology solution provider launched 32 years ago as a VAR, but more recently the company has ramped up professional services sales and digital selling. The company taps AWS Marketplace to resell a range of ISV offerings from vendors such as Cisco (AppDynamics), CrowdStrike, HashiCorp, NetApp, Palo Alto and VMware. WWT also provides professional services around those ISVs.


The marketplace also offers the "flexibility to bring on new ISVs quickly and quote those ISVs [to customers] in a very bespoke, custom way," Olwig noted.

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