Inside World Wide Technology's decision to be title sponsor of this week's PGA Tour event
by Nathan Rubbelke, St. Louis Business Journal
World Wide Technology is teeing up a new initiative this week.
The Maryland Heights-based company is title sponsor of the World Wide Technology Championship at Mayakoba, a PGA Tour event hosted at El Camaleón Golf Club at Mayakoba in Playa Del Carmen, Mexico. The four-day tournament began Thursday.
WWT provides technology products and services for government and large businesses. It is St. Louis' second-largest private company, generating revenue of $13.4 billion in 2020. Its sponsorship of this week's PGA Tour event is part of a seven-year deal, which lasts until 2027.
Financial terms of WWT's sponsorship have not been disclosed. However, a title sponsorship of a PGA Tour event can typically range between $8 million and $13 million per year, according to a 2017 article published by the Fort Worth Star-Telegram. Matt Horner, WWT's senior vice president of global enterprise sales, said the PGA Tour event is the largest sports sponsorship ever inked by the tech company, which was attracted to the PGA Tour because of the global reach of golf.
The Business Journal caught up with Horner ahead of this week's tournament to discuss WWT's sponsorship of the event.