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WWT Adds $1 Trillion TAM With Softchoice's Microsoft 'Prowess,' Midmarket Reach And $4B Security Boom

WWT's merger with Softchoice has been 'a match made in heaven' as the company attacks a new $1 trillion total addressable market with more Microsoft abilities and greater customer reach than ever before, says WWT leader Bob Olwig.

by Mark Haranas, CRN

World Wide Technology's $1.3 billion acquisition of channel star Softchoice is paying off as WWT executive Bob Olwig says Softchoice adds $1 trillion in addressable market opportunity thanks to its booming Microsoft practice, midmarket customer reach and adding to WWT's now $4 billion cybersecurity business.

"It's just a match made in heaven in terms of market segments, Microsoft, World Wide continuing to focus on our top enterprise accounts, and then Softchoice bringing in thousands of additional customers to our addressable market," said Olwig, executive vice president of global partner alliances.

"Our addressable market, with the addition of Softchoice, went up about $1 trillion, which is just remarkable," he said.

WWT's customer "sweet spot" is Fortune 1,500 customers in the public sector, governments and large enterprises along with global service providers and cloud hyperscalers, while Softchoice is a hit with midmarket customers, he said.

"Softchoice has anywhere from 5,000 to 6,000 customers that they've been serving," he said. "They've built up a wonderful customer base and that's a market that we did not serve before. They are serving the midmarket and commercial accounts."

The $20 billion St. Louis-based solution provider now has over 12,000 employees in more than 60 locations across the globe.

Softchoice's 'Microsoft Prowess' And Software Management Boosts WWT

Softchoice is an award-winning Microsoft partner that is boosting WWT's abilities to develop, sell and deliver Microsoft's cloud, digital workplace, AI and security solutions—including Copilot for Microsoft 365 and Copilot for Security.

"They bring World Wide a lot of capabilities and skill sets around Microsoft license management. They have some awesome e-commerce tools and license life-cycle management tools to manage software," said Olwig.

WWT's $4 Billion Cybersecurity Practice

Olwig said WWT's cybersecurity business is currently roaring at around $4 billion in 2025.

WWT holds significant partnerships with companies including Cisco Systems, Palo Alto Networks, CrowdStrike and Zscaler.

"The adversaries are getting better and better," he said. "They're aided by things like automation and AI. We're helping step up to the task and helping customers defend their estates, their enterprises and so forth."

Olwig said there are ample opportunities right now in the market for WWT and Softchoice customers of all shapes and sizes. "It's a lot of software. It's a lot of firewalls. Cloud security has been accelerating with many workloads being in the public cloud," he said. 'It's a big market."

 

 

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