WWT EVP On VMware VCF 'AI Factory In A Box' And Broadcom Relationship

by Mark Haranas, CRN

Solution provider superstar World Wide Technology is betting heavily on VMware's newly launched VMware Cloud Foundation version 9 as WWT's relationship with Broadcom is as solid as ever.

"VCF 9 is an AI factory in a box," said Bob Olwig, executive vice president of global partner alliances for WWT, tells CRN.

"It's turnkey. It provides GPU as a Service. It's taking advantage of a lot of the NVIDIA software that we know is important to NVIDIA in terms of their enterprise software adoption," he said. "VCF is really an end-to-end, secure and scalable AI solution for customers. So I couldn't be more excited about the second half of this year and going into 2026 as it relates to the VMware partnership, what value we collectively bring to our customers together."

WWT is generating over $20 billion in revenue with significant new customer momentum coming via its blockbuster  $1.25 billion acquisition of Softchoice this year, making the company's headcount exceed 12,000 employees globally.

In June, Broadcom launched the general availability of VCF 9, VMware's full-stack IT platform packed with new innovations.

WWT's Broadcom/VMware Partnership 'Hasn't Been Better'

Olwig has been one of WWT's top leaders for over 30 years, having helped grow and transform the St. Louis-based solution provider giant for decades. He currently leads WWT's global partner alliances team.

"Our relationship with Broadcom, in a lot of respects, hasn't been better in terms of the collaboration and the intentionality in our partnership," Olwig tells CRN.

"World Wide has come to appreciate Broadcom strategy and investments that they're making in partners. And I should say, the investment that they're making in fewer partners, in terms of how they've lessened the number of partners that they have in their program," he said. "We also have hired some of the best and brightest as it relates to engineers and architects and VMware experts."

"Customers have invested heavily in VMware expertise through the years. So with migrating to VCF 9, they're protecting that investment and all of that knowledge and expertise that they accumulated through the years," said Olwig. "That also makes customers more comfortable about sticking with VMware because they have the resources and they have the know-how."

What follows is more of what Olwig had to say.