Many companies feel the pressure to jump head first into new technology and go digital. While implementing new technology can help customers like manufacturers automate assembly lines or retailers enhance customer experience and brand loyalty, what it really boils down to is a race to market.
Organizations are pressured to bring products, services and improved business processes to market quickly. If they lag behind, smaller organizations have an opportunity to enter the market and gain share.
On the other side of the coin, there's an amount of risk involved with moving too fast. Organizations can get caught up in implementing the latest technology that they could be leaving their customers behind. This typically happens when organizations struggle to bring their business and technology groups together.
Organizations can also open themselves up to vulnerabilities when they become fully digital. To combat this, security needs to be at the heart of an organizations technology solution. Whether it’s a machine or mobile device, putting the right security policies in place is critical in protecting a brand.