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WWT's Director EMEA Talks Tech Trends with BBC

Ben Boswell, director of EMEA for WWT, talked with Susannah Streeter of BBC World about tech automation, IoT and the customer experience for retailers.

WWT's Director of EMEA discusses trends like automation, IoT and the customer experience with BBC World

Ben Boswell, director of EMEA for WWT, sat down with Susannah Streeter of BBC World in February to discuss tech trends like automation, the Internet of Things and the customer experience for retailers.

Recap from the interview:

Many companies feel the pressure to jump head first into new technology and go digital. While implementing new technology can help customers like manufacturers automate assembly lines or retailers enhance customer experience and brand loyalty, what it really boils down to is a race to market.

Organizations are pressured to bring products, services and improved business processes to market quickly. If they lag behind, smaller organizations have an opportunity to enter the market and gain share.

On the other side of the coin, there's an amount of risk involved with moving too fast. Organizations can get caught up in implementing the latest technology that they could be leaving their customers behind. This typically happens when organizations struggle to bring their business and technology groups together.

Organizations can also open themselves up to vulnerabilities when they become fully digital. To combat this, security needs to be at the heart of an organizations technology solution. Whether it’s a machine or mobile device, putting the right security policies in place is critical in protecting a brand.

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