Bob Elfanbaum currently serves as WWT’s Vice President of Products. Bob was a co-founder and the General Manager of Asynchrony Labs, acquired by WWT in 2015. He is a CPA with over twenty-five years of broad-based experience in management, sales, accounting, financial analysis, technology and operations. As VP, Products, he oversees the development and go-to-market strategy for WWT products.


Bob spent eight years at Price Waterhouse managing relationships for middle-market companies, including taking two clients through the IPO process. He also served as Chief Financial Officer of Virbac Corporation (NASDAQ: VBAC), a public animal health company, where he managed the financial operations of the company, including completing three acquisitions, synergistically merging operating units, and implementing a recapitalization of the company to facilitate future growth resulting in a 300%+ increase in stock price.


Bob managed the consistent growth of Asynchrony since its inception in 1999. He is responsible for not only growing and sustaining the company’s current initiatives to provide Global 2000 companies, the U.S. Department of Defense and other public sector organizations with the most innovative technology solutions, but also establishing strategic initiatives to offer additional services and products in new market segments.

Q&A with Bob Elfanbaum

Tell us about your background and how you got into technology.
I was a CPA and CIO of a public company early in my career. I founded Asynchrony in 1999 with my brothers, Steve and Dave, and Nate McKie. I served as CEO/GM of Asynchrony starting in 2001.
What is your role at WWT?
I am Vice President of Products for WWT, overseeing the go-to-market strategy for products such as Thelios and MFK.
Describe a recent interaction with a customer that led to solving a problem.
We recently engaged a national restaurant chain about innovation. We examined many of our internal techniques utilized to discover potential areas to innovate, and presented them to the customer (who lives and breathes their business). The summary of the discussions: “They were blown away – not just with the process or artifacts, but with the subsequent conversation – which was extremely actionable. This was a real differentiator for us and will open additional opportunities.”