Dean Romero currently serves as the practice director for our software and lifecycle services. With over 25 years of experience in global network technology management, business consulting, technology start-up and finance, Dean is currently focusing on our go-to-market strategy for software and lifecycle management.

Q&A with Dean Romero


Tell us about your background and how you got into technology.

I graduated with a degree in accounting and am a Certified Public Accountant (CPA). I spent the first seven years of my career in corporate finance before moving into the technology industry. After receiving my MBA from Arizona State, I took over the management of a very large IT network outsourcing account, representing  a competitor for a global chip maker. In this role, I was able to expand my responsibility to include several other large IT network outsourcing deals, culminating in a director’s role that provided overall operational management and sales direction for the outsourcing division.


What is your role at WWT?

I am responsible for building and developing WWT’s go-to-market strategy for software and lifecycle management. In this role, I work with our sales and operations teams to build a strong sales pipeline for software sales and overall software management to help our clients achieve their technology goals.


What innovation is happening in the industry that has you really excited?

This is a very exciting time to be in the software field. With the rise of cloud computing, SDN and XaaS, software is the engine driving technology today. This is highlighted by Cisco’s move to Cisco ONE and “decoupling” their software from their hardware. Cisco believes, and I agree, that providing clients with the flexibility to gain perpetual entitlement to their software while also providing them access to new innovations and portability of this software to new hardware platforms will ensure customers are prepared for the next phase of technology growth.


Describe a recent interaction with a customer that led to solving a problem.

In addition to the changes Cisco is making in software, they have also made significant changes in their ability to track and manage software licenses (Smart Licensing/Smart Accounts) and also several new programs for purchasing software. I have had several discussions with organizations that have combined all three of these new aspects of Cisco’s offerings. These discussions encompass our ability to not only build out the platform for them, but also help them manage their software entitlements, accelerate their utilization of the software through our adoption services, maximize the overall value of the software procured and ensure the customer does not overspend on their needed solution.