Chris Woodin leads the organization responsible for designing Softchoice's strategy across Cloud, Workplace, and AI solution areas, as well as go-to-market functions, including portfolio marketing, presales and alliances.

Chris brings extensive sales and go-to-market leadership experience. He joined Softchoice as a sales leader in 2006 and, since 2014, has held progressively senior leadership roles overseeing strategic initiatives and business development. He also represents the Softchoice leadership team in numerous industry councils and media events.

Chris is an ambassador of Softchoice's values and has served as an executive sponsor for numerous employee resource groups, including Shades of Orange. He lives in Chicago with his family.