The Alliance Advantage - Global Partner Alliances
The Global Partner Alliances Team's mission is to establish world class partner alliances that consistently grow our mutual business with existing & new customers, increase profitability through programs, marketing & enablement while providing amazing support to our partners.
About Global Partner Alliances
The Global Partner Alliances Team is your go-to resource for driving your market strategy across all business segments. We understand the challenges of coordinating strategies across organizations. Our team serves as a central point of contact, helping you navigate WWT and strategize effectively. We act as the glue that holds your partnership together, emphasizing the importance of having a business plan with your peers. This plan serves as a roadmap, ensuring consistent and clear messaging across all groups, and guiding your operations as a partner with WWT.
Softchoice Integration Overview
As of January 1st, 2026, WWT has welcomed Softchoice Partner Alliance Managers to our team. Overall, partners benefit from WWT and Softchoice teams working together across Enterprise and Commercial/SMB segments. Through this integration, they are going to have the same responsibilities that they've had managing your partnerships. In terms of partner coverage, we are providing a more strategic and intentional approach to how we manage our partners, focused on creating amazing experiences for our partners on a global scale.
We want to be deliberate in our planning, but most of all, mutually successful in our go-to-market strategy.
How to engage with WWT and Softchoice partner alliances
- The partner alliance managers are now aligned directly to their WWT counterparts in clear market segments.
- Partners will now benefit from WWT and Softchoice teams working together both across Enterprise and Commercial/SMB Segments
- There is still a WWT segment focused on enterprise customers and a Softchoice segment focused on Commercial/SMB. WWT and Softchoice Alliance partner managers are going to stay focused on those two channels.
- There is now a more strategic, global approach to partner management
- Transition from segmented planning to coordinated Partner Growth Plans
- Partners will have two distinct plans for their products and partnerships, either to sell to Enterprise or Commercial SMB.
- We have expanded our digital capabilities to have mutual success – WWT Advanced Technology Center (ATC) and Softchoice Software Asset Management (SAM+)
How to expand into a NEW Segment (ENT or C/SMB) and Partner Program
We want to be thoughtful and intentional about how we're onboarding new partners into new segments. Here are the steps on how to emerge into a new segment and partner program.
- With your current point of contact, build a strong partner growth plan in the current segment that you're working with us on. Our Partner Growth plans uphold a combined strategy, moving away from a segmented approach.
- Work closely with your key target, map out your plan with targets and activities for growth
- Work with your main point of contact for guidance to answer:
- What is the value proposition that we are bringing to the net new sales channel?
- How does it align with the go-to-market strategy of that net new sales channel?
- What kind of targets can we hit?
- What kind of activities can we do and invest in to hit our growth targets?
- Once partner growth plan is finalized, the new Segment team, PAM and GPA leadership will review the proposal.
- After the proposal is reviewed, next steps will be determined and communicated to the partner.
Step-by-Step Guide for Partner Enablement of WWT Sales Teams
- Understand WWT's technology direction and market strategy.
- Identify how your solutions align with our strategy.
- Determine 1-3 key messages to communicate to our sales and technical teams.
- Develop concise, bi-directional messages to empower our sales teams.
- Assist in selling to your organization, highlighting the ROI from partnering with WWT.
- Focus on partner-initiated deals, pipeline, and revenue generation.
- Identify key verticals or regions to concentrate efforts.
- Build a scalable model for success in these areas.
- Utilize marketing, digital resources, and event marketing to support messaging.
- Collaborate with the marketing team to enhance messaging and create calls to action.
- Leverage event marketing to amplify joint messaging.
- Clearly articulate core offerings to sales teams.
- Showcase collaborative achievements in the ATC to customers, reinforcing the value of the partnership.
Contact us
If your firm is a Strategic, Advantage or Select partner you will have a WWT partner manager assigned. If not, your primary contact is the GPS Team. Reach out to them at Global_Partner_Support@wwt.com
Additional Resources
Please visit our additional Platform resources
Atom Ai
Atom Ai
Partner Summary Page
Partner Summary Page
Advanced Technology Center
Advanced Technology Center