A comprehensive data strategy requires marrying data, technology and business objectives to achieve desired outcomes. This briefing from WWT explores the importance and foundational components of a sound data strategy, with a special focus on the considerations for Data Mesh versus Data Fabric approaches.

Consumers' expectations for seamless, surprisingly delightful experiences continue to spiral ever higher. For contact centers, consumers bring expectations that your agents already know who they are, and that they can hop across various channels to get answers to their questions and fixes their problems. Artificial intelligence (AI) is a key technology that can be used to address these challenges, increase CSAT and Net Promoter scores, decrease agent turnover and reduce process inefficiencies through the use of virtual agents and agent augmentation.

A comprehensive data strategy requires aligning data assets through technology with business objectives to achieve desired outcomes. This briefing from WWT explores data strategy and foundational data component options for becoming a data driven organization, with a special consideration for delivering AI solutions.