Great customer experiences increase loyalty, spurs growth and enables you to continue investing in technology to unlock even greater experiences. But too often, disjointed IT systems and siloed data stand in the way. Join WWT Director of Digital Products Chris Douglas as he talks about how unified commerce ties it all together — breaks down silos across IT systems to provide visibility into customer data, e-commerce, order fulfillment, inventory management, customer relationship management (CRM), point-of-sale (POS) systems and more.

As retailers expand into an ever-growing array of digital channels, customers enjoy unprecedented flexibility and convenience. However, this expansion also introduces more layers of complexity when it comes to back-end systems and platforms. In this session, our experts explore how to navigate the challenges of disparate data silos that lead to employee confusion and hinder your ability to leverage actionable insights. By adopting a unified commerce strategy, retailers can gain operational efficiencies, make informed decisions, personalize the customer experience and ensure their business remains competitive in a rapidly evolving market.