Insurance has always been a business built on trust, risk assessment and document-heavy workflows. With the rise of agentic AI—AI systems that can reason, act autonomously within workflows and participate directly in the "transaction flow" of business—insurers face both a challenge and an opportunity.

Unlike earlier generations of AI that offered predictions or narrow task automation, agentic AI behaves more like a specialized role within the organization; a collaborator that complements human expertise to improve decision-making, streamline operations and transform customer experience.

This post explores how agentic AI fits into WWT's AI Maturity Model, what insurers can learn from current adoption trends and how to build toward a future where intelligent agents operate with auditability, transparency and trust—the foundation of the insurance promise.

Where does your organization sit? Read WWT's AI Maturity Model to take your AI capabilities to the next level

The document-heavy reality of insurance

From underwriting and policy administration to claims and compliance, insurance is a profoundly document-centric industry. Thousands of forms, disclosures, medical reports and contracts flow through each insurer daily.

For decades, digital transformation has chipped away at this complexity—optical character recognition, rules engines and natural language processing tools all offered incremental relief. Yet these solutions were fragmented and narrow, rarely addressing the full lifecycle.

Agentic AI represents a step change. For the first time, technology can read, interpret and act within insurance workflows—with humans in the loop to ensure oversight. Instead of designing bespoke solutions for every problem, insurers can deploy adaptable agents across multiple domains, continuously learning and adapting to new requirements.

What makes agentic AI different

Agentic AI is not simply another automation tool. It represents a qualitative break from past approaches, introducing shifts that fundamentally change how insurers think about technology, processes and people.

Reasoning and autonomy

Traditional AI has largely been predictive: models detect patterns, surface insights or recommend actions based on historical data. These capabilities are powerful but limited—they stop at analysis. Agentic AI moves beyond this by performing multi-step reasoning, decomposing complex problems into smaller decisions, and executing those steps with autonomy.

In insurance, this means:

  • An underwriting agent can analyze a stack of medical records, spot inconsistencies and cross-check against policy criteria—without waiting for a human to manually link those steps.
  • A claims agent can detect that a submitted photo doesn't match the vehicle in the policy, prompt for additional documentation and pause the process for human review.

This "reasoning and acting" capability makes agents feel less like tools and more like junior colleagues who can handle frontline tasks, freeing human experts to focus on judgment, strategy and exception handling.

Process integration

Historically, insurers have bolted AI onto existing systems as point solutions: a model to flag fraud, a chatbot for FAQs or OCR for scanning forms. These tools lived outside the core transaction flow. Agentic AI changes that dynamic.

Because agents can reason, act and adapt, they can be embedded directly into business processes:

  • During policy issuance, an agent doesn't just read the application—it triggers follow-up questions, checks compliance across jurisdictions and routes anomalies.
  • In claims processing, agents can move seamlessly between systems without handoffs—pulling customer data, checking policy language and updating the core claims system.

This integration has a multiplier effect. Instead of incremental gains, insurers begin to see operating model transformation: faster cycle times, fewer errors and more consistent decision-making across the enterprise.

The auditability gap

For all its promise, agentic AI also surfaces new challenges. Chief among them: auditability.

Insurance is a heavily regulated industry. When disputes arise, companies must demonstrate not just the outcome of a decision but also the path taken to reach it. With agentic AI, that path can involve multiple reasoning steps, internal tool calls and system interactions—making it difficult to reconstruct after the fact.

Questions that regulators (and customers) are already starting to ask:

  • "Show me how the AI decided to deny this claim."
  • "What data was used in making this underwriting decision?"
  • "Which reasoning steps led to this recommendation, and were they consistent with policy language?"

Without answers, trust erodes. Over the next five years, the winners in insurance will be those who close the auditability gap by embedding traceability into their agentic AI deployments from day one.

Trust and transparency

Ultimately, insurance is a business built on trust. Customers rely on carriers to protect them when things go wrong. Regulators enforce rules to ensure fairness, compliance and solvency. Shareholders demand reliability and risk management.

For agentic AI to succeed, it must meet the same trust standards as human professionals:

  • Explainability: Agents must not just provide outcomes but also show their reasoning in a way humans can follow.
  • Consistency: Decisions must be repeatable under similar circumstances, reducing variability that could expose insurers to reputational or regulatory risk.
  • Governance: Human-in-the-loop mechanisms must remain in place until insurers, customers and regulators are confident that agents can be trusted to operate independently.

Handled well, agentic AI could actually raise the trust bar—providing reasoning trails and consistency beyond what human-only processes can achieve.

Agentic AI in the AI maturity journey

Using WWT's AI Maturity Model, insurers can chart their progression toward agentic adoption:

  • Exploratory: Digitization and early automation. Focus on document ingestion, workflow orchestration and siloed AI pilots.
  • Experimental: Proof-of-concepts emerge in underwriting, claims triage, and customer service. Impact is narrow, with heavy human oversight.
  • Operational: Agentic systems integrate into specific transaction flows. Humans remain in the loop, but confidence in repeatability and trust grows.
  • Transformative: Enterprise-scale adoption positions agents as specialized collaborators across underwriting, claims, compliance, and risk modeling. Traceability and auditability become embedded capabilities.

Progressing through these stages is not a single leap—it is an incremental climb that requires alignment across people, processes and technology.

Emerging use cases for Agentic AI

While adoption is still early, insurers are already experimenting with agentic AI in ways that go far beyond incremental automation. The most promising opportunities cut across the value chain:

Underwriting: From document review to risk collaboration

Underwriting has always been document- and data-intensive. Applications, medical records, financial disclosures and third-party reports must be reconciled into a cohesive risk profile. Historically, much of this has been manual, time-consuming, error-prone and costly.

How agentic AI changes the game:

  • An underwriting agent can read an applicant's full submission packet, identify missing or inconsistent information, and prompt the broker for clarification.
  • It can cross-reference disclosures against external data sources (credit, medical, legal) in real time.
  • It can propose risk tiers and coverage options, presenting the underwriter with reasoned recommendations rather than raw data.

Instead of replacing underwriters, agentic AI functions as a junior associate—handling the repetitive work, surfacing insights and allowing human experts to focus on judgment and customer engagement.

Claims: Accelerating the moment that matters

The claims process is where the insurance promise is tested. Customers expect speed, fairness and empathy, yet insurers are often constrained by document-heavy reviews, manual checks and fraud risks.

How agentic AI helps:

  • A claims agent can parse medical bills, accident reports and policy language simultaneously, quickly flagging coverage eligibility.
  • It can spot patterns suggesting fraud (e.g., identical repair bills across different claims).
  • It can draft settlement recommendations, complete with reasoning steps and supporting documents, for human adjusters to review.

By taking on the burden of document triage and cross-referencing, agentic AI shortens cycle times, improves accuracy and frees claims professionals to focus on customer communication—the moment that determines long-term loyalty.

Compliance and audit: Building a digital paper trail

Regulation in insurance is intensifying, with increasing demands for explainability and traceability. Today, most compliance reviews are retrospective—auditors sift through logs and documents to piece together how decisions were made.

Agentic AI opens a new path:

  • "Auditor agents" can monitor workflows in real time, recording not just what decision was made, but how it was made—capturing reasoning chains, data sources and system interactions.
  • Compliance agents can pre-emptively flag potential violations (e.g., underwriting criteria applied inconsistently across geographies).
  • Auditability becomes a built-in feature, not an after-the-fact scramble.

The result is a digital paper trail that satisfies regulators, reduces risk exposure and increases internal confidence in AI-driven processes.

Customer engagement: Beyond scripted chatbots

Most insurers already use chatbots for basic service—but customers often find them frustrating, rigid and unable to resolve complex queries.

Agentic AI raises the bar:

  • Agents can conduct dynamic conversations—asking clarifying questions, pulling in policy data and even executing transactions.
  • They can reason across multiple intents in a single interaction, such as when a customer calls to update their address, file a claim and inquire about premium impact.
  • With proper oversight, customer-facing agents can function as virtual advisors, not just scripted bots.

The promise is personalized, context-aware engagement at scale, delivered with the consistency and accuracy that only automation can ensure.

Addressing industry concerns

Despite its promise, insurers remain cautious about agentic AI—and for good reason. Success will depend on addressing three pressing concerns head-on:

Job displacement: Redefinition, not replacement

The fear that "AI will take away jobs" is widespread across industries, but it is particularly acute in insurance, where many roles revolve around document review, compliance checks and transactional tasks.

The reality is that agentic AI will reshape roles rather than eliminate them:

  • Underwriters will spend less time chasing missing forms and more time cultivating broker relationships and applying expert judgment.
  • Claims professionals will shift from manual data validation to customer empathy and resolution, the moments where trust is won or lost.
  • Compliance staff will move from reactive auditing to proactive oversight, supported by auditor agents that handle traceability.

In short, agentic AI acts as a force multiplier—taking on repetitive work so professionals can focus on higher-value, human-centric activities. For insurers, this isn't about reducing headcount; it's about elevating talent to work at the top of their license.

Trust and accountability: Embedding confidence from Day One

Trust has always been the foundation of insurance. Customers buy policies believing that when misfortune strikes, their insurer will be there. Any erosion of trust—through opaque decisions, inconsistent outcomes or errors—poses an existential threat.

Agentic AI can either undermine or enhance this trust, depending on how it is implemented:

  • Repeatability must be built into models so similar inputs yield similar outcomes, reducing variability.
  • Explainability must move beyond technical model outputs. Insurers need clear, human-readable rationales that answer: "Why was my claim denied?" or "Why was my premium adjusted?"
  • Governance must keep humans firmly in the loop until decision-making confidence is mature, ensuring oversight at the moments that matter most.

Handled well, agentic AI could actually raise the trust bar—providing reasoning trails and consistency beyond what human-only processes can achieve.

Regulatory evolution: Staying ahead of the curve

Insurance is among the most regulated industries in the world, and compliance expectations are evolving rapidly. Regulators are increasingly focused on explainability, bias and fairness in algorithmic decision-making. Agentic AI adds new layers of complexity.

Key questions regulators are already starting to ask:

  • Can you show me how this underwriting decision was reached, step by step?
  • What controls prevent agents from accessing restricted data or overstepping their authority?
  • How are human reviewers involved, and how is oversight documented?

Insurers cannot wait for regulation to arrive—they must anticipate it. That means investing now in:

  • Auditability by design, with reasoning logs and traceable workflows.
  • Cross-functional governance teams (business, compliance, technology) to define acceptable guardrails.
  • Engagement with regulators, helping shape industry-wide standards for safe, transparent agentic adoption.

Those who move early will not only reduce risk but also differentiate themselves as trusted leaders in the eyes of customers, partners, and regulators alike.

Conclusion: From risk to resilience

Agentic AI represents the next wave of generative transformation in insurance. Its impact will not be immediate or absolute, but it will be foundational—reshaping operating models, embedding insurers deeper into the transaction flow of business, and strengthening the industry's most important asset: trust.

But success will not come from a single deployment. It will come from deliberate, staged adoption that balances experimentation with governance, innovation with transparency, and efficiency with customer empathy.

What insurers should do now

  • Assess maturity: Use frameworks like WWT's AI Maturity Model to map where your organization stands today—exploratory, experimental, operational and transformative.
  • Identify priority workflows: Target areas where document-heavy processes create friction, such as claims triage, underwriting review, or compliance reporting.
  • Start with human-in-the-loop pilots: Build confidence by embedding agentic AI in controlled environments where professionals can oversee, refine, and validate decisions.
  • Design for auditability: Capture reasoning steps, not just outcomes, from the very beginning. This will pay dividends when regulatory expectations accelerate.

What to plan for next

  • Scale across functions: Move beyond pilots into enterprise workflows, ensuring that agents can interact with multiple systems and stakeholders.
  • Strengthen governance: Establish cross-functional committees to oversee AI ethics, compliance and operational controls.
  • Redefine roles: Reskill and empower professionals to leverage agentic AI as collaborators, not competitors.
  • Engage regulators and partners: Shape the conversation on explainability and fairness before rules are imposed.

The path forward

The insurance industry has always adapted to new risks—from industrialization to cyber threats—and emerged stronger. Agentic AI is the next frontier, with the potential to improve operations and elevate resilience across the sector.

The insurers who lead will be those who move with both urgency and responsibility:

  • Urgency, because competitors are already embedding agents into workflows.
  • Responsibility, because trust and compliance cannot be compromised.

Agentic AI is not just another efficiency tool. It is a partner in underwriting the next era of insurance—one defined not by risk avoidance, but by resilience, transparency and enduring trust.