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Innovation Panel: New Rules, Same Game… How Professional Sports are Adapting to the New World

Wednesday, July 28, 2021

10:00 AM - 11:00 AM (CDT)

Virtual

Matthew Coble

Host

Event Overview

Join us as we hear from leaders from the Saint Louis Blues, the Saint Louis Cardinals, and Tottenham Hotspur Football Club about how they are navigating decisions around the "new normal" and the innovative solutions they're creating along the way.

Featured Speakers

Matthew Coble

World Wide Technology

Chief Digital Advisor

Matthew brings 20 years of digital agency experience to WWT. He believes that smart experience design is the key to delivering technology solutions that drive business results. He's led multi-disciplinary teams through strategy, experience design, mobile, and technology programs and created award-winning workwith a number of clients. Equally comfortable collaborating with startups and global corporations. Matthew is a rare talent who speaks thelanguage of today's CIO and CMO.

Matt Gardner

St. Louis Blues

VP Innovation & Digital Strategy

Matt is a sports executive with focus on marketing, content, digital media, strategy, and innovation. He has experience creating amazing products in the NFL, ATP World Tour, WTA Tour, NBA, and NHL. He is currently in a leadership role with the St. Louis Blues--the 2019 Stanley Cup Champions and Sports Business Journal's 2020 Team of the Year. With his guidance, the St. Louis Blues have also been recognized by Fast Company as one of 2020's Top 10 Most Innovative Companies in Sports.

Sanjeev Katwa

Tottenham Hotspur F.C.

CTO

Sanjeev is a technology leader in sports, media and entertainment. He is responsible for establishing and delivering the technology vision for the organization. He supports the growth of fan and sponsor relationships, owns the operational responsibilities for IT, drives value from the Club's business applications and innovates with the Club's digital products and media infrastructure. Sanjeev played a key role in designing and implementing the fan experience in the new Tottenham Hotspur Stadium.

Phil Melcher

St. Louis Cardinals

Director of Security

As the Cardinals' Director of Security, Phil is responsible for all public safety and security at Busch Stadium, including the protection of all Cardinals players, employees, and fans. Before joining the Cardinals in 2017, Phil gained over 30 years of security, law enforcement, military and intelligence experience. He began his career in security as a New York City Police officer and later joined the Army in 1984 and the Special Forces in 1991.

Goals and Objectives

You'll learn about the challenges that professional sports organizations have faced, how they've adapted, and the new innovations that have emerged. They have navigated a wide variety of audiences, processes, and patterns to arrive at the new normal in professional sports. You'll hear from teams you admire and take away some lessons for your organization.