Experiences

Innovation Panel: New Rules, Same Game… How Professional Sports are Adapting to the New World

Event Overview

Join us as we hear from leaders from the Saint Louis Blues, the Saint Louis Cardinals, and Tottenham Hotspur Football Club about how they are navigating decisions around the "new normal" and the innovative solutions they’re creating along the way.

Matthew Coble

World Wide Technology

Chief Digital Advisor

Matthew brings 20 years of digital agency experience to WWT. He believes that smart experience design is the key to delivering technology solutions...
Matt Gardner

St. Louis Blues

VP Innovation & Digital Strategy

Matt is a sports executive with focus on marketing, content, digital media, strategy, and innovation. He has experience creating amazing products i...
Sanjeev Katwa

Tottenham Hotspur F.C.

CTO

Sanjeev is a technology leader in sports, media and entertainment. He is responsible for establishing and delivering the technology vision for the ...
Phil Melcher

St. Louis Cardinals

Director of Security

As the Cardinals’ Director of Security, Phil is responsible for all public safety and security at Busch Stadium, including the protection of all Ca...

What to expect

As the world continues its movement towards a new normal, most organizations are innovating as they decide how to balance remote work and a return to the office. Professional sports organizations are working through several complex levels of this with their front offices, their players, team operations, fans, stadiums, and even their leagues. Despite the complexity, they've also been leading the way, first by continuing play in empty venues and now by returning the fans to the sports experiences we love.
  • Balancing remote work and return to office
  • Ensuring safety of front office, players and fans
  • Continuing operations through challenging times
  • Dealing with complexities of stadiums and leagues
  • Evolution of their organizations and and cultures

Goals and Objectives

You’ll learn about the challenges that professional sports organizations have faced, how they’ve adapted, and the new innovations that have emerged. They have navigated a wide variety of audiences, processes, and patterns to arrive at the new normal in professional sports. You’ll hear from teams you admire and take away some lessons for your organization.

Who should attend?

Open to all - WWT Employees, partners, customers, and friends.