Democratizing data to reach new levels of productivity while saving millions in the process.

Democratizing data to reach new levels of productivity

By seamlessly analyzing and integrating data into daily workflows, organizations can make critical decisions more rapidly and create platforms for innovation.

Global mining firm Freeport-McMoRan partnered with WWT to better harness big data and unlock hidden productivity. We helped Freeport capture, analyze and make sense of hundreds of millions of data points so their mine sites could have their best day every day.

Freeport wanted to tap into trapped productivity hiding in its data. We partnered with them to help build the Haul Truck Operator Scorecard (HTOS), an intuitive, user-centric web application that translates massive loads of data into clear and actionable insights.

Enhanced safety and increased productivity


Prescriptive insights to improve decision making


Workflow visibility and optimization


Repeatable and scalable across locations


Advanced simulation techniques to be more proactive



Use cases

Behavioral insights for continuous improvement

Digesting daily performance and behavioral data to take a more proactive and prescriptive approach to the haulage cycle, boost efficiency, allow for better coaching from supervisors and give leadership end-to-end visibility. 

Machine learning application

Real-time location monitoring data plus a machine learning algorithm that factors in road conditions, travel speed, road curvature, intersections and hard turns to track trucks in real-time and drive efficiencies.

Benefits and outcomes

Culture of innovation

Key decisions — from the boardroom to inside haul trucks — are now driven by a combination of data, analytics and human expertise, with data analysis and knowledge workers working together to identify areas for improvement. 

Compounding ROI

A reliable data and analytics foundation has unlocked exceptional ROI across a variety of use cases, which helps Freeport realize compounding returns as it continues to scale the solution across its enterprise.

Predictive and proactive

With a comprehensive view of its entire portfolio of sensors, trucks and other data-emitting assets, Freeport is now able to leverage predictive analytics to take purposeful and prescriptive actions to optimize future productivity. 

Continuous improvement

HTOS gave operators access to feedback on inputs so they could learn learn quickly and enabled supervisors to recommend effective performance boosting strategies based on tangible data.

This is one of those unique solutions that hits just about every facet of modern data science, AI and cloud computing architecture. It's a really sophisticated solution technically. Robert Catron | Manager of Global Data Science, Freeport-McMoRan

It takes a village

Transformation isn't simply a technology decision. Such undertakings demand the right mix of technology, people, capabilities and areas of expertise. 

Here's what the Freeport solution required:

AI and ML

Remote asset monitoring


Computer vision and video analytics

User experience

Cloud and edge computing

Big data consulting

Industry expertise

Our deep domain expertise cuts across business and technology. Our ability to extensively test solutions and deploy them at scale allows us to both advise and execute to create new realities for our customers. 

Here's how we did it with Freeport:

strategy + execution

We started small and built momentum

After assessing Freeport's data maturity, we carefully evaluated strategic opportunities across its portfolio that would quickly demonstrate the impact of analytics on the company's bottom line. Those quick wins cultivated organizational buy-in and an eagerness to continue along this path as we gradually inched closer toward data maturity.

business + technology

We let the use case do the driving

We collaborated with key stakeholders from across the Freeport business to identify and prioritize specific use cases that would create value for the organization before diving deep into which algorithms or platforms should be utilized. We let the use case drive our technology decisions, which helped dictate the complexity of the solution.

physical + digital

We focused on the end user

Freeport's knowledge workers are trusted with thousands of dollars of potential impact each minute. Adoption of any solution is simply table stakes. We leveraged their institutional understanding of the business — working to understand their busy schedules and pain points — and digitized it in a way that made sense for them.