Apple's Worldwide developer conference (WWDC) might have gained a lot of attention because of the launch of its HomePod speaker and iOS 11 but the promise of some updated hardware was important for the channel.
Among the products being launched by the vendor there was some virtual and augmented reality and a Amazon and Google catching HomePod speaker plus some updated desktops and the iPad Pro.
Given the publishing and design markets are still Apple heartlands the introduction of products that would slot into a corporate environment should be welcomed by the channel according to analysts.
“Products like Amazon’s Alexa have been on the market for a while, and the significance of Apple’s announcements this year are not that they introduce anything especially new. Instead, they signal that the ship will soon have sailed on voice-activation," said Ben Boswell, UK & Ireland director at World Wide Technology (WWT).