SalesTechStar Interview with Charlie Lawhorn, Chief Digital Advisor, WWT

Welcome to this SalesTechStar chat Charlie, tell us about yourself – how has your journey in the B2B tech market been? We'd love to hear about your role at World Wide Technology.

In my role, I help our global clients refine their digital business strategies and work with them to translate those strategies into executable plans that drive positive business outcomes.

My team and I focus on business outcomes and results, then help apply the best processes and technology to drive business value.

I've spent most of my career shaping and managing the execution of complex transformation programs that help organizations understand the combination of process design and digital technologies to spur their relevance in an increasingly data-driven digital marketplace. I've led global strategy, sales, marketing, communications, customer success, analyst relations, advisory boards, alliances, delivery and strategic account organizations throughout my digital and technology focused career.

What are your thoughts about the emerging use of generative AI and how you've been seeing brands use it to drive brand engagements?

However, amplifying the customer experience holistically with consumer-facing generative AI solutions is not within reach for many brands today. Generative AI holds the potential to enhance the customer experience in search tools, personalized offers, ad campaigns, and more – but for small and mid-sized brands, ensuring the IT infrastructure in place can support this type of deployment is a critical first step. Many brands are grappling with segmented data across marketing, finance, supply chain, and merchandising. Within that construct, it is extremely challenging to tap the full power of generative AI without effective unification of data and systems.