by Doug Woodburn, IT Oxygen

World Wide Technology's EMEA leader has flagged sovereign AI as the "most exciting" new topic on his radar as he opened up on plans for a local hiring spree.

US-headquartered WWT rose to second spot in Oxygen 250 2025 after its UK business shattered the $3bn-revenue mark.

It is looking to hire new sales and supporting resources to help it go deeper with existing customers and acquire new ones, he explained.

"We need to diversify into new verticals, and we're looking to make the right hires to help us achieve that," Pierce said.

"I'm not saying we want to go after [specific] verticals – we're just assessing the market and looking at the opportunity versus what we do. There are disruptive new technologies like GenAI and the partnership with NVIDIA that may lead us into other customers that we wouldn't traditionally have pursued."

 

 

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