posted July 5, 2022

CRN caught up with Paul Allen, Area Vice President, Global Accounts EMEA at WWT, to chat about its ambitious drive to services, the importance of employee health and wellbeing, and its future growth plans. WWT is shortlisted in the Best Company to Work For £101m+ Turnover category.

How has your business evolved over the past year?  Has the pandemic changed how you plan for the future and how you view and execute sales & marketing strategies? 

WWT is doubling down on the drive to being an even more services-led company as the industry continues to evolve - in the last year, this has been more evident than ever.  WWT is leaning in aggressively around being services-led, but we are doing it in a way that leads the conversation in talking about networking, data centre, security, voice, video, collaboration -- and then have the management consultants and software developers to enable the back office and the customer experience to flourish in our solutioning.  WWT wants to help drive an outcome that positively impacts the customer's business. 

WWT is and will continue to watch the market very closely as it continues to work through the pandemic and some macroeconomics both domestically and globally. This careful method of targeted investment will support WWT's big plans to continue to grow this coming year and beyond.

WWT has always been a very inclusive organisation for our employees to work in.  More than ever before our collaboration and feedback driven culture has been paramount to how we continue to improve and evolve as an organisation.  This has influenced our strategies  and with the results this has delivered will continue to be a focus.

With many firms insisting staff return to the office for at least part of the week since the pandemic ended, how is your company operating in 2022? Is it a mix of homeworking and office working? Or fully office based?

During the pandemic we were able to switch very easily to remote working and continued to build a strong sense of culture and business success despite being 100 per cent homebased in the UK for 24 months. The number one priority of WWT has been the health and wellbeing of our employees, and we delayed the return to office until we were comfortable that our employees could be brought back into a safe environment.

We returned in April 2022 with a hybrid model, the majority of our employees choosing to work from the office at least two days per week. During the pandemic we relocated our UK Head Office to new premises and have newly refurbished space in the heart of the City, which has made a great environment for employees to come in and collaborate, providing comfortable spaces, a client suite and wellbeing area. This has helped support employees' return with state-of-the-art technology supporting their office experience. 

How do you keep your staff motivated? Do you have any special incentives/schemes that they take part in?

Being a great place to work is part of our mission statement, something we hold everyone accountable to. We regularly ask our employees for feedback, through formal surveys, and group feedback sessions throughout the year. This helps the Leadership team understand what is important, burning topics that need to be addressed, and therefore pivot our strategy, or communications as appropriate. We run a learning series throughout the year that brings everyone together regularly, topics range from the IOT, soft skills development, to group cook-alongs. Our Diversity and Inclusion programme is also important to us as a minority owned business. In the EMEA region we have a programme that aims to inform, celebrate and educate employees across the range of cultures and diverse backgrounds of our employees.

With a range of events, such as Pride and Black History Month, our employees can actively be involved in the events that are important to them. Finally, our Global Community Impact Program provides outreach opportunities to our employees, empowering them to make a positive impact in the communities we work in.

Supporting organisations that provide education and career preparation; promote physical and mental wellness; and provide human services to address society's greatest needs through employee volunteerism and financial and in-kind support.

How have you managed to stay close to your partners and customers over the past year?


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