Adam has worked as a management consultant for the past six years on projects focused on wallet share sizing, lead identification, retail location optimization, corporate strategy and executive team dashboarding. As an engagement manager within WWT’s Management Consulting Practice, Adam currently works with several teams — Professional Services, our Mobility Practice, the Advanced Technology Center Team and Sales — to drive business impact for both our customers and WWT.

Q&A with Adam Nathan

Tell us about your background and how you got into technology.
After spending 18 months selling medical equipment, I took a job at Opera Solutions, a big data consulting company. In the following five years, while working at Opera Solutions and as the fourth employee at a start-up consulting firm, I developed competencies in Microsoft Access, SQL, PostgreSQL, R and Amazon Web Services to inform corporate strategies. During those years, I learned how crucial technology is to the process of defining and executing business strategy. With that in mind, I jumped at the opportunity to join WWT where we are combining technology with a business-focused, consultative approach that is both sought after by customers and profitable.
What is your role at WWT?
As an engagement manager, I actively work with our account managers across the company on business development efforts and manage active projects. Whether working on business development or active projects, I help identify and define business needs and develop creative ways to address them.
What innovation is happening in your technology focus area that has you really excited?
Developments in the IoT market — in terms of both technology and awareness — open a lot of opportunities to answer business-critical questions people have yearned to answer for decades. The ability to understand customer movement around a retail space, for instance, has been something mall owners have been trying to figure out since malls were opened. Until recently, however, the technology didn’t exist to capture needed data reliably and accurately without infringing on privacy issues. Today, the pervasiveness of smart phones and improvements in wireless network analysis tools gives us the ability to quantify that movement like never before. The most exciting part is that the number of use cases that could drive enormous, measurable value for major corporations is only limited by our imaginations!