Schnuck Markets, a large Midwestern grocery chain, partnered with WWT to develop and execute a digital strategy that would make their customer experience frictionless and rewarding and reinforce their value of being the friendliest store in town.
WWT designed and built a mobile app that delivered a seamless omnichannel experience with a rewards program that kept shoppers coming back for more.
Automated rewards program
Personalized savings and coupons
Customizable shopping lists
Nutritional information, wellness guides and recipes
Rewards customers spend 25 percent more than non-rewards members. Deeper engagement and a more personalized experience helped drive incremental store visits, higher basket sizes and new customer acquisition.
Optimized shopping carts
Shoppers crave convenience. The digital customer experience allows Schnucks to broadcast relevant content, products and savings to the right shopper at the right time and place, delivering a more efficient experience and driving shoppers to deals and higher-margin products.
Accelerated digital growth
An inviting and intuitive digital offering allows Schnucks to provide meaningful engagements with their customers, increasing loyalty through valuable interactions. We provided a blueprint that increased digital engagement and automated personalization.
Built for the future
Consumer habits change rapidly. The Schnucks digital experience was designed to meet the needs of today, but architected to make Schnucks more agile moving forward, with a foundation to continuously add new ecommerce, analytics and personalization functionality.
Our deep domain expertise cuts across business and technology. Our ability to extensively test solutions and deploy them at scale allows us to both advise and execute to create new realities for our customers.
Here's how we did it for Schnucks:
We collaborated with Schnucks stakeholders to identify growth and evolution opportunities for the customer experience, then worked to create the rewards program rules and mechanics around points accrual and redemption. With a plan in place, we got to work developing a strategic roadmap and phased implementation plan to digitize the rewards experience.
The mobile app became brought Schnucks' rewards program to life and drove deeper digital engagement with customers. To nurture that engagement, we assembled shopper personas, feature roadmaps and a state-of-the-art marketing automation stack. We also provided ongoing data governance, analysis and a growth strategy to increase customer engagement.
A digital footprint isn't confined to an app. We developed an omnichannel digital signage strategy tailored to locations and performed in-store customer journey audits to identify a content plan. We analyzed service and wait time data that produced a strategy for each display location and developed the creative templates, day-parting and content strategy.