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Driving delightful shopping experiences that extend beyond the brick and mortar.

Driving delightful shopping experiences that extend beyond the brick and mortar

The future of grocery is deeply personal and increasingly mobile. To thrive, grocers must embrace this shift by delivering personal experiences to shoppers no matter the time or place. 

Schnuck Markets, a large Midwestern grocery chain, partnered with WWT to develop and execute a digital strategy that would make their customer experience frictionless and rewarding and reinforce their value of being the friendliest store in town.

Schnucks logo

WWT designed and built a mobile app that delivered a seamless omnichannel experience with a rewards program that kept shoppers coming back for more.

 

Automated rewards program

 

Personalized savings and coupons

 

Order ahead

 

Store wayfinding

 

Customizable shopping lists 

 

Nutritional information, wellness guides and recipes

 

Benefits and outcomes

 

Increased loyalty 

Rewards customers spend 25 percent more than non-rewards members. Deeper engagement and a more personalized experience helped drive incremental store visits, higher basket sizes and new customer acquisition. 

Optimized shopping carts

Shoppers crave convenience. The digital customer experience allows Schnucks to broadcast relevant content, products and savings to the right shopper at the right time and place, delivering a more efficient experience and driving shoppers to deals and higher-margin products.

Accelerated digital growth

An inviting and intuitive digital offering allows Schnucks to provide meaningful engagements with their customers, increasing loyalty through valuable interactions. We provided a blueprint that increased digital engagement and automated personalization.

Built for the future

Consumer habits change rapidly. The Schnucks digital experience was designed to meet the needs of today, but architected to make Schnucks more agile moving forward, with a foundation to continuously add new ecommerce, analytics and personalization functionality.

Of all transactions tied to rewards account

Total rewards program members

Total app users

Increase in basket size for rewards app users

Our deep domain expertise cuts across business and technology. Our ability to extensively test solutions and deploy them at scale allows us to both advise and execute to create new realities for our customers. 

Here's how we did it for Schnucks:

strategy + execution

We helped define OKRs and a roadmap.

We collaborated with Schnucks stakeholders to identify growth and evolution opportunities for the customer experience, then worked to create the rewards program rules and mechanics around points accrual and redemption. With a plan in place, we got to work developing a strategic roadmap and phased implementation plan to digitize the rewards experience.

business + technology

We obsessed over the customer journey.

The mobile app became brought Schnucks' rewards program to life and drove deeper digital engagement with customers. To nurture that engagement, we assembled shopper personas, feature roadmaps and a state-of-the-art marketing automation stack. We also provided ongoing data governance, analysis and a growth strategy to increase customer engagement. 

 

physical + digital

We took into account all parts of the store

A digital footprint isn't confined to an app. We developed an omnichannel digital signage strategy tailored to locations and performed in-store customer journey audits to identify a content plan. We analyzed service and wait time data that produced a strategy for each display location and developed the creative templates, day-parting and content strategy.

Learn more

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News

Grocers invest heavily in digital to keep up with customers' habits

Matt Sebek, who helped develop the Schnucks Rewards app as vice president of digital for World Wide Technology, said everything is on the table, with Schnucks and World Wide Technology just in the beginning phases of a multiyear partnership.
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Schnucks Customer Shopping Experience App

World Wide Technology (WWT) developed a customer reward and experience mobile application and program for Schnucks Market, Inc., a third-generation family-owned grocery/pharmacy retailer.