Transforming patient experience at St. Jude Children's Research Hospital
Transforming the patient experience at St. Jude Children's Research Hospital
Families with a childhood cancer diagnosis often arrive at St. Jude during the most troubling and confusing time of their lives. At this point, technology can act as a problematic barrier or strategic enabler.
Navigating the complex healthcare journey that follows a cancer diagnosis adds needless stress during such a challenging time. WWT and St. Jude Children's Research Hospital developed the “Our St. Jude” app as a way to seamlessly integrate the digital and physical experience of a family's stay on campus.
WWT built a patient experience that gives families exactly what they need, when and where they need it — all in a single convenient, delightful mobile app.
Easy access to care team
Scheduling and calendars
Our deep domain expertise cuts across business and technology. Our ability to extensively test solutions and deploy them at scale allows us to both advise and execute to create new realities for our customers.
Here's how we did it for St. Jude:
We met patients on their own terms
The goal was clear: To help St. Jude better prepare families for what they are going through, reduce stress and create a sense of community. Our extensive research into the daily lives of patients and families allowed us to set a digital strategy based on empathy and compassion. Our agile delivery model put us in lockstep with St. Jude stakeholders all the way to app rollout.
We paired experience with mission
Patient experience is critical to quality of care, and increasingly that experience is won or lost digitally. It was important for the Our St. Jude app to digitize a number of analog processes and streamline the coordination of logistics across multiple departments while also creating a deeply personalized experience based on that user's stage of care.
We turned paper into pixel
Before the Our St. Jude mobile app, patients and their families were given a printed schedule to navigate their day. Now, families have access to a wealth of information before they even step foot on campus, get critical information when they need it during care, and can stay in touch with their child's care team after treatment.
St. Jude Children's Research Hospital: How WWT's Award Winning App Redefined the Care Journey