Why Experience and Loyalty are Essential Guideposts for Digital Transformation
Digital transformation can increase efficiency and inject fresh thinking into your organization. More importantly, it allows you to explore new ways to delight customers and drive loyalty.
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Today's buying journey -- no matter the industry -- is exponentially more complicated than before, with customers demanding speed, personalization and ease. This is forcing business leaders to accelerate their digital transformation journeys to meet those customers on their desired terms.
Why? It's simple: Experience.
Great experiences increase loyalty, which spurs growth and enables you to continue investing in technology that can unlock even greater experiences, letting you focus on and invest in additional strategic areas of the company.
Companies that prioritize customer and employee experiences tend to have better success rates when it comes to digital transformation. According to a report from Altimeter, early focus on digital experiences for both customers and employees has consistently been a differentiator between companies that are succeeding at digital transformation and companies that are struggling with similar efforts.
Check out this 20-minute WWT Experts video and hear Executive Creative Director Sam Schmiz talk about Experience Design, the importance of blending digital and physical experiences, and much more.