GenAIBlogAI & Data
Blog • • 5 minute read

Saying Yes to Growth

A reflection on my internship at WWT, where I learned to navigate the world of content strategy, explored how AI understands language and slowly built the confidence to trust my own writing voice. This experience taught me that growth doesn't come from getting everything right — it comes from showing up and being willing to learn.

When I first joined WWT as an intern, I was excited, but also unsure of what my internship would actually look like. I knew I'd be working alongside a team focused on writing for the website, helping to create content that communicated WWT's work to the world. What I didn't know was just how much I'd learn, not only about content strategy and technical writing, but about myself. 

Over the weeks, I was pushed to think critically, collaborate across teams and trust my voice in ways I hadn't before. I found myself growing, not just as a writer, but as a confident contributor to the team. 

One of the first major projects I worked on was creating video pages focusing on WWT's collaboration with Jack in the Box. The project highlighted how WWT helped transform the company's associate and customer experience. When I first started working on the Jack in the Box video pages, I felt pretty nervous. Up until that point, my writing experience had mostly been creative — stories, essays and imaginative pieces. This project, however, required a very different skill set: more technical, precise and focused on clearly conveying information rather than telling a story.

I quickly realized this project wasn't about crafting a narrative or using flowery language. Instead, it was about digging into interview transcripts, finding the right quotes and organizing them in a way that accurately reflected the collaboration taking place. 

As I delved into the interview transcripts, I immediately noticed how overwhelming it was to manually sift through all that information. That's when I decided to give ChatGPT a try. It helped me pull out strong, relevant quotes from the interviews and even synthesized the longer transcripts into concise note versions. This made it much easier to spot key insights and organize the content.

Later in the internship, I had the opportunity to help shape a Generative Engine Optimization (GEO) Best Practices Guide. At its core, this document was meant to help our internal teams write better content — content that performs well in generative AI tools like ChatGPT and Gemini while still being human-first and strategic. The real value for me came from what it taught me about how AI understands language.

Before this, I hadn't really considered what it meant to "optimize" content for AI. I learned about how LLMs chunk and prioritize information, how they're trained on context and patterns, and how good writing now means thinking not just about what you say, but how machines might interpret it. This was the kind of behind-the-scenes knowledge that reshaped the way I thought about AI.

It also pushed me to become more comfortable with AI. I didn't walk into this project knowing what any of these things meant. I had to research, ask questions and accept that learning something new means making room for what you don't yet understand. And honestly, that felt like growth.

But even while I was learning all these new things, one question sat in the back of my mind: Is my writing actually good enough? With my creative writing background, I was worried I wouldn't be able to write technical content. I worried that my writing might sound too pretentious or that I wasn't using the right language for a company like WWT. Every time I submitted something, I braced myself for criticism.

But it never came. Instead, my mentor and supervisor met me with consistent support and honest feedback. They never made me feel like I was falling short — in fact, they often told me that my writing was strong. That encouragement mattered more than I expected. It reminded me that I wasn't supposed to have it all figured out right away; I was here to grow.

Their feedback wasn't just kind; it was meaningful. They pointed out what I was doing well and gave me real, actionable notes that helped me get stronger with every draft. Instead of feeling shut down, I felt like I was being built up. Slowly, I started to trust my skills.

A lot of internships talk about teamwork, but what I experienced at WWT felt different. It wasn't just about working on shared projects — it was about learning from one another. Being open to feedback and asking questions became a strength.

Every meeting and assignment was now a learning opportunity. I saw how ideas were shaped not by one person's vision, but by back-and-forth discussion. It reminded me that good content doesn't come from trying to sound impressive. It comes from a shared understanding.

With my internship now coming to an end, I know I have gained something far more valuable than a few bullets on my resume. I've gained clarity about the kind of work I love to do — writing that sits at the intersection of strategy, storytelling and human impact. I gained confidence in my ability to think, write and collaborate at a professional level. And I gained a stronger sense of who I am when I'm part of a team that believes in its people.

WWT gave me the space to contribute, ask questions and grow — not just as an intern but as a creator. For that, I am very grateful.