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June 30, 2025

Jack in the Box's Guest Experience Transformation

WWT partnered with Jack in the Box to transform the guest experience by implementing a modern POS system. Guests now enjoy faster service, greater customization, and consistent and effortless interactions.

 Engaging our guests digitally is critical… it allows us to build stronger relationships with them and communicate with them. If we can expand that audience, then we're expanding the loyalty of our brand. 

— Jon Dorch, VP of Technical Product Management & UX Design, Jack in the Box

Guest experience, transformed

Jack in the Box set out to simplify every guest interaction. From mobile orders to drive-thru pickups, it wanted every step to feel faster, smarter and more personal. The goal was clear: Create consistency across all channels without adding friction.

With WWT as the chain's partner, that vision came to life through:

  • Unified ordering across mobile, kiosk, in-store and delivery.
  • Real-time sync between guest selections and kitchen workflows.
  • Flexible ordering that lets guests personalize meals their way.
See how Jack in the Box cooked up a seamless, speedy guest experience. Read now 

How we made it happen

Customers prefer speed, accuracy and personalization when they order. Jack in the Box recognized that its legacy systems were holding it back. The technology couldn't keep pace with evolving guest expectations or support digital channels at scale. 

Jack in the Box needed a partner who could modernize its point-of-sale system across 2,200 locations while keeping the customer journey front and center.

Together, we made it possible through:

  • Strategic roadmap creation and consultative POS rollout planning.
  • Guidance on building cross-functional collaboration across various stakeholders to ensure alignment and manage expectations throughout the process.
  • Deep expertise in leading technologies and complex multi-vendor integrations in the retail and quick-serve restaurant industry, including Qu and Cisco Meraki — Jack in the Box's selected POS system and network provider.
  • End-to-end supply chain and implementation services, including procurement, forecasting, material planning, warehousing, configuration, delivery logistics and implementation.

Outcomes

  • Simpler customer experiences across every ordering touchpoint
  • Consistent service, regardless of location or device
  • Smarter personalization that increases satisfaction and drives sales
  • A foundation built to evolve with customer expectations

The only way forward is to continue to grow and change for another 70 years. We can't stand still. 

— Brandon Burk, VP of Software Architecture & Engineering, Jack in the Box

Achieve these outcomes for your business. Explore now  

Contributors

Calipride Nyah
Digital content Intern
Marissa Reed
Team Lead | Writer
Megan Wood
Sr. Solution Marketing Manager
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