QSRs: Taking Control of Your Customer Data - Part 1

Details

Event Overview

OPTIMIZE THE DATA MODERNIZATION JOURNEY The acceleration of new digital touch points and rapidly changing customer expectations are creating completely new data opportunities in the quick service restaurant (QSR) space. With the rise of online ordering, third-party marketplaces, delivery partnerships and an ever-expanding digital ecosystem, it is more important than ever to know what information is available, where it’s being collected, how to store data efficiently, how best to use it and how to keep it secure.

What to expect

Digital transformation provides first-party data opportunities for the QSR space, but collecting, securing and utilizing this information comes with significant challenges. This event will focus on the foundational components necessary to turn your customer data into your most valuable asset—with a priority on security and scalability.

Understand the impact of new data opportunities and what is most valuable to collect
Identify risks in third-party applications, platforms and internal digital experiences
Where to store and secure your sensitive information
How to ensure your data is agile and portable in a shifting environment
How to set up the right reporting and operational foundation
How to prepare to make the information available to key business functions

Goals and Objectives

After attending you will have a better understanding of the digital transformation challenges facing the QSR space and the technologies and approaches needed to optimize the data modernization journey.

Who should attend?

QSR IT and business professionals looking to learn about emerging technologies and drivers shaping the future of the industry. This series is geared towards those who are developing and executing solutions that address the emerging challenges faced by the QSR industry. In this case, a focus on data modernization.