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QSRs: Taking Control of Your Customer Data - Part 1
Event Overview
OPTIMIZE THE DATA MODERNIZATION JOURNEY The acceleration of new digital touch points and rapidly changing customer expectations are creating completely new data opportunities in the quick service restaurant (QSR) space. With the rise of online ordering, third-party marketplaces, delivery partnerships and an ever-expanding digital ecosystem, it is more important than ever to know what information is available, where it's being collected, how to store data efficiently, how best to use it and how to keep it secure.
What to expect
- Understand the impact of new data opportunities and what is most valuable to collect
- Identify risks in third-party applications, platforms and internal digital experiences
- Where to store and secure your sensitive information
- How to ensure your data is agile and portable in a shifting environment
- How to set up the right reporting and operational foundation
- How to prepare to make the information available to key business functions
Goals and Objectives
After attending you will have a better understanding of the digital transformation challenges facing the QSR space and the technologies and approaches needed to optimize the data modernization journey.
Who should attend?
QSR IT and business professionals looking to learn about emerging technologies and drivers shaping the future of the industry. This series is geared towards those who are developing and executing solutions that address the emerging challenges faced by the QSR industry. In this case, a focus on data modernization.
Presenters
World Wide Technology
Managing Director | Digital
World Wide Technology
Managing Director - Strategic Advisory (East)