Pure Storage Partner Program Evolution Reinforces Commitment to 100% Partner Go-To-Market Strategy

via Pure Storage

Santa Clara, CA – February 4, 2026 — Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technology and services, today announced updates to the reseller, managed services, and distributor programs that create a more differentiated, solutions-led partner experience - including deeper enablement and new program tiers.

"The evolution of our partner program builds on the foundational updates we introduced last year, reflecting Pure's continued investment in enabling partners' success. The introduction of the Ambassador tier is a key step in helping our partners embed Pure into their solutions. We are also focusing intensely on services, and simplified engagement, while strengthening our dedication to an indirect-first business model."- Amy Fowler, General Manager, Commercial Line of Business, Pure Storage.

Industry Differentiation and Partner Value 

Pure Storage's updated partner program is designed to stand out by prioritizing verified technical expertise, solution specialization, and operational impact over volume-based participation. Solution Practice Designations and the new Ambassador tier recognize partners with deep knowledge of the Pure Storage platform and who deliver outcomes across multiple solution areas, including AI and analytics, cyber resilience, cloud and application modernization. 

The updates focus on data-centric services where storage and data are foundational, particularly in the MSP program, while distributors play an expanded role in enablement to accelerate partner readiness. For partners, this translates into clear differentiation in the market, faster time-to-productivity, and closer alignment with evolving customer demands. Tools and incentives further support partners in building solutions that scale, simplify operations, and deliver measurable business value. 

Partner Perspective