July 16, 2025
How Actionable Data is Powering Smarter Operations at Jack in the Box
See how Jack in the Box is using its modernized point-of-sale system to unlock real-time data insights, drive operational efficiency and empower every level of the organization — from corporate leaders to restaurant managers.
- Paul Bruffett, VP of Data and Analytics, Jack in the Box
Hear from Jack in the Box leaders
In this video, Jack in the Box's Paul Bruffett (VP of Data and Analytics) and Daniel Meers (Senior Director of Enterprise Systems) explain how integrating a modern POS system and data architecture is giving the restaurant chain a competitive edge by surfacing consistent, actionable data that fuels smarter labor planning, better inventory decisions and more personalized customer experiences.
How we made it happen
Jack in the Box partnered with WWT to turn disconnected data into a unified source of truth, unlocking insights that fuel smarter, faster decisions across the business.
Together, we:
- Mapped the vision: We collaborated across teams to align data goals, define business needs and architect a plan that could scale across all 2,200+ restaurants.
- Replaced legacy systems: We retired aging, disconnected platforms in favor of a modern, cloud-native POS and data architecture that supports real-time integrations and future growth.
- Empowered users: We provided franchisee owners, restaurant team members and corporate employees with tools, dashboards and consistent data they could trust — backed by training, documentation and real-time support.
- Delivered with precision: We executed a nationwide rollout with minimal disruption, staging equipment, configuring systems and fine-tuning deployments for fast, efficient activation.
Outcomes
- Smarter labor forecasting: With consistent, real-time sales data, managers can accurately forecast labor, ensuring optimal staffing at every hour of the day.
- One source of truth: Jack in the Box's legacy systems required multiple reports and checks to verify accuracy. Now, data flows into a centralized hub where every stakeholder sees the same, normalized information.
- Faster, more granular insights: Modern APIs and architecture allow Jack in the Box to deliver field-level reports faster, support dynamic market testing and pinpoint product performance with ease.
- Empowered franchisees and field teams: Restaurant leaders now have tools to help them understand how to grow their business and the impact every decision can make.