WWT Joint Marketing Program Overview
Joint Marketing Program
The WWT Joint Marketing Program is a strategic initiative designed to enhance collaboration and co-marketing efforts between WWT and its partners. This invite-only program includes two main components, the Joint Advertising and Marketing (JAM) Program and the Joint Event Marketing (JEM) Program.
Joint Advertising & Marketing (JAM) Program
The Joint Advertising & Marketing (JAM) Program was developed to provide a consistent point of contact to partners within WWT marketing and to develop and drive more awareness and engagement with partner content on the WWT Platform, ultimately increasing demand and revenue for their product, solutions and capabilities with WWT.
Joint Event Marketing (JEM) Program
WWT's 2024 Joint Event Marketing (JEM) Program is a robust curated program that gives Partners flexibility and insight when committing to events.
This provides Partners with a 360-view of all marketing activity, creating better synergy between events and activity on the WWT Platform and removing the apprehension for Partners of not knowing what is coming next.
- In this process, our Sales Marketing team works closely with the Sales stakeholders to identify the events they would like to do this year and which Partners they want to support those events.
- JAM Nova Tier is a pre-requisite for participation in the JEM Program.
Over the last two years, we implemented an experience strategy and aligned all our events to these three categories
- Tent-Poll Experiences
- Regional Events, OEM/ Industry Conferences
- Hyper-Local Experiences
Questions? Reach out to our Partner Marketing Leadership:
Current Partner Participants
Thank you to those Partners who are currently participating in WWT's Joint Marketing Program