WWT Enterprise Joint Marketing Program Overview
WWT Enterprise Joint Marketing Program
At WWT, enterprise partner marketing isn't a one-off campaign — it's a structured, year-long commitment. The WWT Enterprise Joint Marketing Program brings that commitment to life through two integrated sub-programs, the Joint Advertising & Marketing (JAM) Program and the Joint Event Marketing (JEM) Program, designed to meet partners where they are and move the needle on pipeline and revenue.
The JAM and JEM Programs are invite-only programs tailored for our Strategic, Advantage, and Select partners. For marketing outside of these programs please work with your WWT field sales and marketing counterparts to plan ad-hoc events.
Enterprise Joint Advertising & Marketing (JAM) Program
The Enterprise JAM Program serves as the foundation. It connects participating partners with a designated WWT marketing strategist and delivers a consistent set of co-marketing benefits — from content and digital presence on wwt.com to monthly contact and engagement data — scaled to five investment tiers: Brand, Solution, Signature, Foundation, and Nova.
Take a look at what deliverables are offered at each tier of the Enterprise JAM Program.
Enterprise Joint Event Marketing (JEM) Program
The Enterprise JEM Program builds on that foundation of the JAM Program and is for JAM partners participating at the Nova Tier on up, layering in a curated calendar of joint field and awareness events. Shared twice a year, the JEM portfolio of events gives partners the visibility they need to plan confidently and engage WWT sales teams and enterprise customers face to face.
Whether you're building brand awareness or accelerating deals in the field, JAM and JEM are designed to work together — giving your partnership with WWT a presence that's always on and always advancing.
- Collaboration between Sales Marketing and Sales to determine priority, all events receive Sr Leadership and Executive approval
- Release of Portfolio of Events to Partners for consideration
- Individual Partner Q&A Meetings upon request
- Partner returns List of Interested Events
- Review and Partner Alignment of Events with Sales Marketing & Sales Stakeholders
- Return Final Event List and Event Agreement Letter to Partner