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Today formally kicks off the World Wide Technology Championship at Mayakoba and we could not be more excited about the week's worth of activities we have planned -- from business summits featuring industry leading insight and vision to world-class fun and entertainment. 

And let's not forget the golf! The World Wide Technology Championship is the eighth stop on the PGA Tour 2022-23 FedEx Cup regular season schedule, with Viktor Hovland -- the world's 11th ranked golfer-- set to defend his title yet again after winning the event in 2020 and 2021. 

In an effort to provide you the most relevant information throughout the week, we'll be sending these daily insights directly to your inbox each morning. 

Let's get to it!

Know before you go

First things first, download the ATC Connect app, which will provide you with all the information you need to know throughout the week. Transportation logistics, emergency contacts, maps and tournament details -- it's all in the app and tailored to your unique agenda. 

Dramatics on the back nine?

We recently caught up with WWT Ambassador Keith Mitchell, a PGA Tour pro who has played at the World Wide Technology Championship at Mayakoba each year since 2017, to ask what we can expect from the course throughout the week.

"The course is very accuracy oriented with mangroves on either side on a lot of holes," Mitchell said. "It's just not as big of a distance related course because of the hazards and smaller greens. So I'm definitely putting a two iron in play instead of my usual five wood. Because it's so accuracy based, I'll try and take some spin off the ball to keep it straight. Strategy definitely plays down there.

Mitchell said the El Camaleón Golf Club is somewhat unique for the PGA Tour in that his approach on many holes can often flirt with disaster. 

"Usually off the tee, you're aiming aim right of center or left of center -- whatever your biggest margin for error is," he said. "But down there, because of the wind, you're sometimes aiming exact middle of a hazard. 

"When it gets windy on the back nine, you'll want to check Hole 14, Hole 16, Hole 17 and Hole 18 because if you hit those holes in play, you'll have a good round; but if one of those shots miss the fairway, you'll see guys dropping a penalty," he said.  

Read more about how Mitchell integrates technology into his game plan in this extended Q&A. 

Driving diversity in the game of golf

A significant part of WWT's PGA Tour sponsorship for the World Wide Technology Championship at Mayakoba is the synergy and alignment with the PGA Tour to want to make the game inclusive and accessible for all people. 

Earlier this year, we were thrilled to launch the World Wide Technology APGA Player Development Bonus Program, a $20,000 bonus program designed to provide the best season-long performers from the APGA's player development program with financial assistance, access to PGA Tour qualifying and additional promotional opportunities as the group of young, minority golfers continue chasing their dreams in professional golf.

As title sponsor of the APGA Player Development Program, WWT is investing in underrepresented communities and giving them an opportunity to pursue their passion, while making the game of golf more inclusive and accessible for all. 

Who's ready to party? 

Join us beachside for dinner and an authentic Mexican tradition celebrating Día de Muertos to kick off the week's festivities.

  • Location: Aquí Me Quedo at the Rosewood Mayakoba luxury resort. 
  • When: 6:30 p.m. to 9:30 p.m. local time

Día de Muertos (Day of the Dead) is a traditional Mexican holiday observed on November 2 that reunites the living and dead. Families create ofrendas (offerings) to honor their beloved family members that have passed. These altars are decorated with bright yellow marigold flowers, photos of the departed, and the favorite foods and drinks of the one being honored. The offerings are believed to encourage visits from the land of the dead as the departed souls hear their prayers, smell their foods and join in the celebrations!

Día de Muertos is a rare holiday for celebrating death and life. It is unlike any other remembrance of the deceased; where mourning death is exchanged for celebrating life.