Transforming sports and entertainment through AI-driven experiences and intelligent platform.
Overview
How connected technology is transforming sports, entertainment and live venues
Sports and entertainment are entering a new era, one where data, AI and real-time technology define how guests engage, athletes perform and venues operate. Organizations are turning to intelligent systems that analyze, predict and personalize every aspect of the live and digital experience — from stadium operations and broadcast production to fan engagement and immersive storytelling.
WWT helps leaders in sports, live entertainment and themed venues build the next generation of connected environments. We bring together innovations in AI, edge computing and cloud infrastructure to enable smarter, faster and more dynamic operations that scale with audience expectations.
Use cases
From venue to viewer, integrated technology for every touchpoint
Experience the difference of WWT-built solutions in the real world. From AI-powered guest experiences, smart venues and stadiums, and generative media and production, to performance analytics, and edge intelligence for live events — we do it all.
AI-powered guest experiences
Use computer vision, sensor fusion, sentiment analysis and predictive modeling to deliver real-time engagement — from personalized replays and content to on-site offers and digital experiences.
Smart venues and stadiums
Integrate IoT, automation and AI to optimize crowd movement, energy use and safety systems while enhancing operational visibility.
Generative media and production
Leverage AI to automate highlights, commentary and editing workflows across live sports, concerts and theme park content creation.
Performance analytics
Apply data science and machine learning to monitor athlete performance, reduce injuries and inform game-day strategy.
Edge intelligence for live events
Deploy AI at the edge to support low-latency streaming, AR overlays and interactive guest features — all with cloud-scale reliability.
Solution highlight
Seeing the Full Picture: How Sensor Fusion is Transforming Operations Across Industries
Learn how WWT's sensor fusion architecture — combining camera-based computer vision, LiDAR and IoT data — is delivering more accurate, resilient and actionable operational intelligence across industries, from manufacturing and logistics to retail and healthcare.
Capabilities
How we help sports and entertainment organizations compete
Live events demand technology that performs under pressure, at scale and in real time. WWT integrates deep expertise across four core capability areas to help you deliver experiences that keep audiences coming back.
AI & Data
Predictive analytics and machine learning
Computer vision, IoT and edge AI
Generative AI for media, commentary and content automation
Infrastructure
Hybrid and multicloud architecture
Edge infrastructure and low-latency streaming
Networking and security
Digital
Fan and guest experience platforms
Immersive AR/VR experiences
Interactive display and real-time visualization
Automation
Intelligent venue management
Infrastructure automation
Observability and AIOps
Our work
Engineered for the speed, scale and spectacle of live events
Read about how WWT has helped industry clients set the stage for ongoing success.
By the numbers
Where the industry is headed
The sports and entertainment industry is investing heavily in technology to meet rising expectations from fans and guests. These figures show where the market is heading and why the window to act is now.
$39.6B by 2030
The projected size of the smart venue market (14.4% CAGR)
82%
Of fans use smartphones during live events, driving demand for AI-enhanced replays, stats and AR content.
$5.79B (2025) to $24.03B (2032)
The projected growth of the sports analytics market, fueled by AI and predictive modeling.
90M+ fans
Served by AI commentary — deployed by Wimbledon and the Masters using generative AI tools in live broadcasts.
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Research