Strengthening Partnerships: WWT's Associate Academy and Cisco in Action
I'm Jonathan Palmer, a Sales Associate Apprentice at World Wide Technology, part of the GES Associate Academy in the UK. Our Cohort had a collaboration with Cisco that really emphasised the close relation we have and why they were our Enterprise Partner of the Year in 2025. From insightful learning sessions and an engaging office tour, to a joint charity contribution initiative, these experiences showcase the strength of our partnership. Giving proof of what's possible when great teams work together.
Stage 1: Introductions and Learning Cisco
Our journey began with introductions to the Cisco team and an overview of their cutting-edge solutions. For me, this was a chance to dive deep into Cisco's role in shaping the future of connectivity and enterprise technology. From networking fundamentals to advanced collaboration tools, I quickly realised how integral Cisco is to creating secure, scalable, and efficient infrastructures worldwide.
This stage highlighted the value of curiosity, listening actively, and learning from industry leaders. It also reinforced why WWT's close partnership with Cisco is so important. Cisco's vast portfolio, from Networking, Security, collaboration and IoT, combined with WWT's broad capabilities in integration and services, creates powerful solutions for customers worldwide. Understanding how these strengths complement each other gave me a deeper appreciation for the scale and impact of what we deliver together.
Stage 2: Touring Cisco's New Office and Exploring Innovation
Next, we visited Cisco's impressive new office, and it was nothing short of inspiring. The space showcased how technology can transform workplaces into smart, sustainable environments.
One highlight was learning about Power over Ethernet (PoE). A technology that enables devices like lighting, sensors, and access points to run efficiently through network cables. We also explored how Cisco integrates CO₂, temperature, and humidity sensors into meeting rooms to optimise comfort and energy use. Seeing these innovations in action reinforced how technology can make operations seamless while supporting sustainability goals.
Stage 3: Presenting Back to Cisco
After taking in so much information, it was time to put it into practice. We stepped into a role-play exercise where we presented back to the Cisco team, explaining what stood out to us and how their technologies shape businesses today.
One fact that really impressed us was just how connected Cisco is to the world. Around 85% of global internet traffic passes through a Cisco device. That level of reach shows the scale and responsibility behind their work.
This stage was a real turning point for me. It pushed me to communicate confidently, think on my feet, and share insights with experienced professionals. It reminded me that the best growth happens when you're willing to step outside your comfort zone.
Stage 4: Giving Back Together
Our final stage was all about community. We joined Cisco at a Care Packs charity event, where we helped supply essentials for babies to 3,000 families in need. This experience was humbling and powerful. It showed that technology companies aren't just about innovation; they're about making a real difference in people's lives. Working side by side with Cisco on this initiative reinforced the value of partnership and purpose beyond business. This movement was transformative. Creating real impact, championing equal opportunity and delivering hope to those that need it most.
What did we learn?
Our time with Cisco went far beyond learning. It was about connection, collaboration, and impact. From gaining a deeper understanding of Cisco's technology and partnership with WWT, to exploring career development opportunities and seeing real-world applications in action. These sessions were invaluable. And by coming together for a charity initiative, we proved that strong partnerships aren't just about business; they're about shared values and making a difference.