WWT

Transformation at WWT is not just about technology; it's about people, communication and adaptability. The Associate Academy, Partner of the Month program, aligned with Transformation Continuum, reinforces this by focusing on soft skills that show WWT's impact.

In October, we partnered with Transformation Continuum to engage our Associate Academy alumni in three sessions that bridged technical expertise with human connection. These sessions equipped associates with strategies to communicate confidently, influence effectively and adapt in dynamic customer environments.

What makes a great technologist stand out? It's not just technical brilliance, but the ability to communicate, influence, and adapt. That's the essence of the Transformation Continuum and why these sessions matter.

Transformation Continuum is a global enablement and consulting organisation that helps technology companies accelerate go-to-market strategies and build impactful partnerships. Their mission is to empower teams with the skills and frameworks needed to thrive in a fast-changing digital world. WWT had the pleasure of conducting three focused sessions designed to equip our team with actionable strategies and frameworks.

Session 1: Maximizing Your Presentations and Demos

Joe Onisick didn't just talk about making intros impactful; he made us rethink every slide we've ever created. He didn't just say it; Joe acted it out like a Broadway audition.

This session taught us how to make presentations and demos more impactful by focusing on delivery rather than just content. We explored techniques to keep audiences engaged and ensure clarity in communication.

Use fewer slides and prioritise visuals over text.
Place the most important point in the top-left corner to grab attention.
Create "wow" moments by sharing something unexpected.
Body language matters, posture equals presence, and first impressions form in a blink.

Session 2: Crafting Your Story

This session emphasized the significance of storytelling in technical discussions. We learned how to structure messages so they resonate and leave a lasting impression.

Use story arcs to structure your message.
Position the customer as the hero and your solution as the guide.
Keep language clear and avoid jargon overload

Session 3: Handling Objections

Joe made objections sound less like a fight and more like a game of chess, minus the stress.

This session focused on turning challenges into opportunities. We explored frameworks and strategies to respond effectively and build trust during difficult conversations.

Approach objections as chances to build trust.
Ask questions like "What is the cost or risk of doing nothing?"
Provide accurate data and draw on positive past experiences.

What It Taught Us

The Transformation Continuum sessions reminded us that real impact comes from the smallest details. A simple design change can shift attention. A confident stance can set the tone before a word is spoken.

We learned that saying "I don't know" isn't a weakness; it's honesty that builds trust. Authority doesn't come from speaking louder; it comes from presence, posture, and awareness of your audience.

For CxOs (Chief E,F,T,I Officer) , two words matter most: money and risk. Every message should connect to these priorities.

Most importantly, communication begins with how we listen, through open body language, steady eye contact, and an attitude that says, I'm here for you.

How We'll Apply It

We're already putting these lessons into practice, refining how we present to clients, lead with clarity, and actively listen. The focus on posture, tone, and audience priorities is shaping how we approach every customer interaction. Small changes in delivery are already making a big difference in engagement and trust.

Closing Reflection

As someone early in my career, the Transformation Continuum sessions were a real turning point. They showed me that transformation isn't just about technology, it's about people, communication, and the confidence to connect with purpose.

These sessions didn't just build skills, they reshaped how I think about influence, presence, and trust. Seeing how these principles apply across industries gave me perspective on what exceptional communication looks like in action.

I'm proud to be part of WWT, that empower us to grow, strengthen partnerships, and drive meaningful impact.

Meet the Author

I am Albert Balakunets, a Sales Associate Apprentice at World Wide Technology, working in the GES Client Mgr - Academy department. My role focuses on building strong client relationships and enhancing sales strategies to drive success and innovation. As I continue to grow in my position, I am eager to contribute to WWT's mission and expand my expertise in sales and client management.