Sales Enablement Center of Excellence

• Enhances sales effectiveness by providing essential tools and resources to close deals efficiently.
• Focuses on maximizing gross profit by prioritizing high-margin opportunities and optimizing deal profitability.
• Drives efficient closures, protects margins, and promotes value-based selling through enablement.
• Accelerates the sales process by delivering the right content and enablement tools.
• Enhances customer satisfaction by understanding needs and delivering tailored solutions and support.
• Helps the sales team meet and exceed expectations. fostering improved customer satisfaction and loyalty.

• Eliminate duplication of content and function
• Improve consistency of content and its structure
• Improve consistency of process and methodology
• Provide consistent communication, messaging, and a common language
• Adherence to standards and governance
• Gain economies of scale and resource efficiency

To be the unified platform and primary source for sales enablement—empowering all sales roles and regions and impacting communities, with innovative tools, content, and learning that accelerate deal closure, increase gross profit, and drive continuous learning and operational excellence.

To partner with Subject Matter Experts, sales leaders, and the community to deliver tailored, innovative enablement content and learning experiences. We promote continuous learning, mentorship, and collaboration to equip sales teams with the skills and tools needed to solve customer challenges and drive results.

The Sales Enablement Center of Excellence is built on five core pillars that boost team performance:

• Early in Career Programs
  • Associate Academy
    • Immersive development program for early in career, change in career and advance in career talent who aspire to become the next generation of WWT's Technical and Sales Professionals.
  • Apprentice Program
    • This three-year centralized enablement program is tailored for early-in-career talent at WWT, combining 80% on-the-job learning with 20% university education to build both practical skills and academic knowledge.
• Global Sales Onboarding
  • Sixty day, self-paced course offers a comprehensive and engaging onboarding experience tailored for new sales professionals across all sectors, including GSP, GES, and PubSec, equipping them with the skills needed to succeed and culminating in an in-person summit.
• Self-Paced Learning
  • Deployed through our sales readiness platform, Amplify. We recently developed a module on how to curate and present the new Corporate Overview deck, as well as modules on Microsoft Plays from the Softchoice acquisition and AI Minute. These resources help the team enhance their skills and stay current with key sales strategies.
• Regional Enablement
  • Tailored to address the unique needs of each area, focusing on key skills such as presentation, negotiation, communication, objection handling, competitive positioning, and customer engagement strategies. These customized initiatives help teams build the capabilities necessary to drive regional sales success.
• Outreach
  • Enhances collaboration and supports effective community engagement on emerging technologies.