via Channel Insider
A value-added reseller (VAR) is an IT company that resells hardware, software, cloud services, or other technology while adding its own services or expertise. Unlike a basic reseller that primarily sells a product or license, a VAR typically adds value through services such as consulting, configuration, customization, systems integration, implementation, training, cybersecurity, or technical support.
Examples of value-added resellers & VAR-adjacent organizations
Examples of large technology solution providers that operate as VARs or evolved from the traditional VAR model include World Wide Technology (WWT). These companies sell third-party technology while adding services such as consulting, integration, deployment, cloud services, cybersecurity, and ongoing support.
- WWT (World Wide Technology): A technology solution provider with a focus on digital transformation, offering a comprehensive range of IT products and services, including consulting, integration, and managed services, to organizations worldwide.