by Mark Haranas via CRN
Softchoice is growing revenue at a 50 percent clip thanks to a roaring Microsoft practice, a hiring spree of technical and pre-sales roles, and huge synergies with parent company World Wide Technology, which is taking Softchoice into the enterprise.
"It's just been this amazing growth curve for us since last year," Softchoice's CEO Andrew Caprara tells CRN.
"What we're doing is we're scaling the World Wide model into the midmarket and SMB right now to provide what I think is an unmatched level of capabilities," Caprara said.
Following World Wide Technology's $1.3 billion acquisition of the SMB and midmarket-focused, Canadian-based solution provider in 2025, Softchoice has been on a hiring spree thanks to its sale growth and customer expansion over the past 16 months.
Softchoice's more than 5,000 customers are now reaping massive technical benefits as award-winning Microsoft partner Softchoice makes waves in enterprise accounts.
CEO Caprara takes a deep dive with CRN about Softchoice's hiring strategy, Microsoft practice, go-to-market model and AI vision.