WWT's Dr. Mark Balbes authored a blog for ADTMag, discussing how to work with inconsistent product owners.

Posted by adtmag.com on June 21, 2017:

As software developers, we get our feature priorities from our product owners. But what do we do if our product owner can't keep a feature prioritized long enough to allow us to complete it?

When your product owner keeps changing priorities, it leads to an extremely ineffective development team. Features can't be completed and are left orphaned on source code branches that slowly age, become stale, and are eventually unusable. The team becomes demoralized because they can't deliver. The product owner becomes frustrated because the team is not realizing their vision.

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