by Adam Schupak, Golfweek

LOS CABOS, Mexico – Ben Griffin didn't just come to the PGA Tour's World Wide Technology Championship last year to make birdies by the bundles. He also came with a curious mind and a secondary purpose: to learn more about "this tech revolution we're living in," he said.

As part of activating its title sponsorship, World Wide Technology, a privately held global technology solution provider that bridges the gap between business and technology, rolls out all the stops for the customer experience at Diamante – there's a concert featuring Train and O.A.R. this evening. But for some attendees the draw is less Griffin and more the panel of C-Suite executives who participate. The company, which recently renewed its title sponsorship, which runs for seven years, always hosts a Business Innovation Summit that draws captains of industry.

Last year's keynote speaker was none other than Nvidia CEO Jensen Huang and Griffin, who is a WWT ambassador for the past three years, was one of the few pros who requested to attend.

Griffin is aware that technology also has transformed the way golf is played, the way we book tee times and choose equipment for our game. It's helped make him a better player.

 

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