by Nathan Rubbelke via St. Louis Business Journal
World Wide Technology's acquisition of Softchoice marked a notable shift from the company's historically organic growth strategy, while expanding its reach among small and midsize businesses. Softchoice's customer base and Microsoft expertise complement WWT's strength serving large enterprises and the U.S. federal government, creating opportunities to bring WWT's technical capabilities and services to a broader segment of customers. Since the acquisition, Softchoice has grown more than 50%, according to WWT Executive Vice President of Global Alliances Bob Olwig.