JP Melo is a seasoned executive with over 30 years of experience in General Management, Business Development, and Strategic Planning. His career highlights include leading multi-billion-dollar projects as Senior Sales Director for Strategic Accounts at Microsoft and serving as General Manager for the Americas at Cisco, where he spearheaded strategic initiatives for the Sports, Media, and Entertainment sectors, including the 2014 World Cup and the 2016 Olympic Games. Beyond his corporate achievements, JP is an entrepreneur and investor, having founded multiple companies. He is also a board member and mentor for various startups and a contributor to podcasts. JP’s educational background spans Business Economics, Marketing and Sales Management, and Engineering and Industrial Design. He is actively involved in community service, founding and supporting several non-profits. His personal interests include music, skiing, and family activities.