I'm a commercially focused strategist with 20+ years of experience delivering growth across developed and emerging markets - including extensive work across the UK, Ireland, and Europe. From launching new sales channels to turning around underperforming operations, I've led cross-functional teams across continents, consistently driving sustainable increases in revenue and profitability. With a career that's taken me from South Africa to the UAE, Mozambique, Uganda, and now the UK, I bring a deep appreciation for both local market dynamics and the broader regional forces that shape them. My experience spans product distribution and service industries, in both multinational and complex, matrixed environments. I'm passionate about building and leading teams, nurturing talent, and hitting ambitious targets — all while navigating the real-world complexities of cross-cultural leadership and digital transformation. Beyond my day-to-day work, I write about brand strategy, market disruption, and emerging tech at www.gromy.uk, where | explore everything from Al and prompt engineering to critical business lessons from past industry giants. Let's connect if you're interested in impactful growth strategies, brand-driven commercial thinking.