As Senior Vice President of Sales, Jeff Knowlton leads Softchoice's sales organization, comprising commercial, enterprise and SMB segments, across North America, along with Softchoice's specialty sales teams. He is an accomplished sales and marketing leader, laser-focused on customer success.

Jeff joined Softchoice in 2016 and has led and grown multiple teams within the Softchoice Sales organization. He leads with a simple yet effective philosophy: "When you ensure your customers succeed and your people succeed, your business succeeds."

Jeff lives Softchoice's people-driven culture and has served as executive sponsor for Softchoice's Leading Women and Orange Pride employee resource groups.

Before joining Softchoice, Jeff held several leadership roles with Dell in Canada and Ireland. He has a Bachelor of Commerce degree from Dalhousie University in Halifax, Nova Scotia and an MBA from Trinity College Dublin. He lives in Toronto with his family.