As a Content Product Manager, Sarah drives content excellence through data-driven strategy, cross-functional collaboration and a deep understanding of audience needs. She specializes in analyzing content performance across reach, engagement, conversion and effectiveness to identify what’s working, uncover opportunities and guide meaningful improvements across the content lifecycle. In her role, Sarah partners closely with content stakeholders and creators to deliver aligned, actionable recommendations that support broader business and marketing objectives. She champions best practices in publishing workflows, taxonomy, metadata and CMS optimization, while helping teams prioritize content debt reduction and focus on high-impact initiatives. Sarah translates complex data into practical insights, educates stakeholders on performance metrics and removes blockers that slow progress across teams. Her work ensures content is not only effective and measurable, but also clear, consistent and valuable to users—making content a strategic product, not just an output.