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WWT Research • Priorities Report
• January 1, 2025 • 27 minute read

AI and Data Priorities for 2025

A roadmap for laying the groundwork for successful AI adoption and integration.

AI and data priorities for 2025: Laying the groundwork for business success

As artificial intelligence (AI) becomes the cornerstone of modern digital transformation, 2025 is shaping up to be a pivotal year for organizations seeking to maintain a competitive edge. To unlock AI's full potential, businesses must establish strategic priorities centered around data, infrastructure, security and workforce enablement.

Top AI business trends for 2025

In 2025, AI is evolving beyond conventional applications. Key growth areas include generative AI (GenAI), AI agents and multimodal AI, which combine technologies like computer vision, digital twins and machine learning for comprehensive, intelligent systems. These technologies are reshaping industries by automating tasks, enhancing decision-making, and delivering hyper-personalized experiences.

An emerging trend is the transition from AI assistants to agentic AI, where systems act autonomously, anticipate user needs and execute complex tasks. As AI agents become more prevalent, they will redefine organizational operations, demanding new ROI models and AI team structures.

Priority #1: Build a robust data strategy

Data is the backbone of any AI initiative. Companies must align data strategies with business goals, which means access to high-quality, governed and actionable data. Investing in data fabrics and data mesh architectures can break down silos and promote domain-specific insights, accelerating AI adoption.

A Center of Excellence (CoE) model is also vital, enabling collaboration across IT, business and data science teams. This data maturity journey allows for scalable and compliant AI systems.

Priority #2: Invest in purpose-built AI infrastructure

AI workloads require high-performance infrastructure tailored for training, inference and real-time processing. Whether on-premises, cloud, or hybrid, businesses must balance cost, scalability and security. Sustainable, green computing architectures are gaining traction as enterprises address environmental concerns while optimizing performance.

GPU-as-a-Service and hybrid environments offer flexible options for scaling AI capabilities without massive capital expenditure, especially critical as AI budgets are projected to increase significantly in 2025.

Priority #3: Modernize facilities for AI readiness

Legacy data centers lack the power and cooling needed for AI systems. Upgrading infrastructure, evaluating energy consumption and establishing redundancy are critical steps. New models like microgrids and liquid cooling will play a crucial role in maintaining system performance and reliability.

Priority #4: Secure AI and enforce governance

Security and governance are top concerns as AI threats—like data poisoning and adversarial attacks—become more sophisticated. Organizations must adopt frameworks such as the NIST AI Risk Management Framework to enforce robust security protocols, compliance and ethical AI use. Regular risk assessments, incident response plans and team training are essential.

Priority #5: Enhance developer productivity with AI tools

AI-powered tools like coding assistants can dramatically boost developer efficiency, reduce technical debt and accelerate time-to-market. By piloting and scaling these solutions, businesses can foster a culture of innovation and upskill their workforce in real-world AI applications.

Final thoughts

To stay ahead this year and beyond, businesses must strategically invest in AI infrastructure, data strategies, security and productivity tools. Embracing emerging AI capabilities like GenAI and agentic AI will not only future-proof operations but also create sustainable growth and a lasting competitive advantage.

"WWT Research reports provide in-depth analysis of the latest technology and industry trends, solution comparisons and expert guidance for maturing your organization's capabilities. By logging in or creating a free account you’ll gain access to other reports as well as labs, events and other valuable content."

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