Global Partner Support: Path to Partnership
WWT partners with the world's leading technology manufacturers — from Silicon Valley heavyweights to emerging tech players — to bring innovative solutions that drive business outcomes and position our customers to take on the business challenges of tomorrow. The Global Partner Support team is here to assist you with any queries regarding partnering with WWT.
For a summary of our current partners by tier: Strategic, Advantage, Select and Approved – please go to wwt.com
If you are a Strategic, Advantage or Select partner, please contact your assigned Partner Manager for support.
If you are an Approved partner or are interested in learning more about the path to partnership with WWT, please contact the Global Partner Support (GPS) team at: Global_Partner_Support@wwt.com
World Wide Technology Announces Completion of Softchoice Acquisition
WWT and Softchoice: Better Together
WWT's acquisition of Softchoice allows us both to better serve our clients. Integrating Softchoice's advanced software asset management solution, SAM+, with WWT's existing infrastructure capabilities allows us to offer stronger end-to-end IT solutions and support you with every aspect of your digital transformation journey.
WWT Partner Tiering
WWT's partner tiering is based on three main categories - Sales Relevance, Market Position, and Channel Program. This criteria framework is designed to ensure that partners are evaluated holistically and that those who align well with WWT's strategic goals are recognized and appropriately tiered.
Partner Tier Guidelines
| These tiers reflect the partners listed on the Explore Partners summary page | ||||
| Partner Tier Guidelines | Strategic | Advantage | Select | Approved |
| Minimum Revenue Target | $300M | $75M | $30M | $3M |
| Minimum Active Customers | 250 | 100 | 50 | 15 |
| Average Pipeline | $350M to $1B+ | $125M to $250M+ | $30M to $100M+ | $5M to $10M |
| Partner Programs/Joint Investments as percent of Sales per year. | 3.00% | 3.50% | 3.50% | 4.00% |
| Minimum Partner Programs/Joint Investments ($/yr) | $9M | $2.5M | $1M | $120K |
| Expected minimum Rebates | $6M | $1M | $300K | $100K |
| Marketing Funding Minimums per Year | $1M | $500K | $250K | $20K |
| Funded Resources (FTEs) & Equipment | $2M (4 FTEs) | $1M (2 FTEs) | $450K (1 FTE) | n/a |
| Executive Partner Sponsorship | Required | Required | Optional | n/a |
| Go-to-Market/Solution Category Alignment | 5 | 3 | 2 | 1 |
Partner Benefits by Tier
| Benefits/Support | Strategic | Advantage | Select | Approved |
|---|---|---|---|---|
| Named/Assigned Partner Manager | Yes | Yes | Limited | GPS Team |
| Partner Operations Assigned Resource | Yes | Yes | Yes | GPS Team |
| Global Solutions & Architecture (GS&A) | GTM Lead/s | Practice Team | n/a | n/a |
| Relationship Sponsor (Sales Leadership) | VP/SVP | Director/VP | Manager/Director | n/a |
| Partner Marketing Assigned Resource | See Marketing Programs | See Marketing Programs | See Marketing Programs | n/a |
| Benefits/Support | Strategic | Advantage | Select | Approved |
|---|---|---|---|---|
| Business Plans & Performance Tracking | Yes | Yes | Limited | No |
| Account Mapping/Planning & Sales Team Alignment | Yes | Yes | Limited | Customer |
| Pipeline Tracking/Reporting | Yes | Yes | Limited | No |
| Big Deal Support & Sales Team Escalations | Yes | Yes | Yes | Customer |
| Partner Playbooks | Yes | Yes | Yes | Limited |
| Deal Registration Process/Support | Yes | Yes | Limited | Customer |
| MOU/Big Bets/Joint Investments | Yes | Yes | Limited | No |
| RFP Support | Yes | Yes | Yes | Yes |
| Benefits/Support | Strategic | Advantage | Select | Approved |
|---|---|---|---|---|
| WWT Platform Partner Page | Yes | Yes (basic unless in JAM Program) | Yes (basic unless in JAM Program) | Yes (basic) |
| WWT Joint Advertising & Marketing (JAM) Program | Yes, by Invite | Yes, by Invite | Yes, by Invite | n/a |
| WWT Joint Event Marketing (JEM) Program | Yes, by Invite | Yes, by Invite | Yes, by Invite | n/a |
| Ad-hoc Events | Yes | Yes | Yes | Yes |
| Benefits/Support | Strategic | Advantage | Select | Approved |
|---|---|---|---|---|
| Rebate Management & Tracking | Yes | Yes | Limited | No |
| MDF Management & Tracking | Yes | Yes | Limited | No |
| Certification Management & Tracking | Yes | Yes | Limited | No |
| Funded Resources Management & Tracking | Yes | Yes | Limited | No |
| Agreements Management & Tracking | Yes | Yes | Yes | Yes |
| Global Support (per Agreement countries) | Yes | Yes | Limited | Yes |
Onboarding
We have two onboarding methods available:
1) Be working a deal with a WWT sales team and they can make the ask to have you onboarded as a new partner via:
-Purchase Order Terms & Conditions (POTC): a non-modifiable resale agreement allowing WWT to sell your hardware/software and any related support/maintenance packages. This is the quickest path to allowing us to do business together.
OR
-Reseller Agreement: an OEM-specific legal agreement outlining the conditions of our partnership.
2) Get sponsorship from a Solutions/Go-to-Market stakeholder i.e. someone from our Engineering (GS&A) or Partner Alliances (GPA) teams, and they can request onboarding.
If you are interested in becoming a WWT partner, please submit an inquiry using this "Contact Us" form. Once your submission is complete our automated process will route the request to our Global Partner Alliances team. To check status, feel free to email Global_Partner_Support@wwt.com
Extension of the US resell agreement to other countries is deal-driven and country-specific.
Business Development
To maximize the effectiveness of your partnership with WWT, focus on aligning your business goals with ours, maintain regular communication with your WWT contacts, participate actively in joint business planning sessions, and utilize our partner resources and training programs.
The Partner Incentives Team is a centralized team within GPA that can assist the sales organization with deal registration & partner funding programs across our OEM ecosystem. They can be contacted at Partner_Incentives@wwt.com
Additionally, ensure that your registration process is detailed in the partner playbook. Please contact your partner manager or the Global Partner Support (GPS) team. Email us at Global_Partner_Support@wwt.com for assistance.
To present to our Sales teams, collaborate with your field WWT sales representative. They can connect you with interested peers and regional managers. For effective presentations, ensure your message clearly highlights your alignment to WWT's go to market. For more on our go-to-market visit our Solutions page on wwt.com
Marketing Programs
The JAM and JEM Programs are invite-only programs tailored for our Strategic, Advantage, and Select partners. For marketing outside of these programs please work with your WWT field counterparts to plan ad-hoc events.
To learn more about the JAM and JEM Programs, please visit our Joint Marketing Program overview page.
Partnership Development & Programs
Emerging partners should focus on grassroots sales efforts and increasing pipeline visibility. Engage directly at the opportunity / account level.
Tier promotions are based on our published guidelines and at the discretion of our Sales & GPA team.
Partnership tiers are typically reviewed annually, but this can vary based on performance and market conditions.
Partnership Status & Information
If your firm is a Strategic, Advantage or Select partner you will have a WWT partner manager assigned. If not, your primary contact is the GPS Team. Reach out to them at Global_Partner_Support@wwt.com
Contact Us
For any additional information, please submit an inquiry below via the 'Contact Us' link. Once your submission is complete, our automated process will route the request to our Global Partner Alliances team. To check status, feel free to email Global_Partner_Support@wwt.com.