WWT Helps Drive Broadcast Industry Forward with New Technology Authorization

St. Louis, MO – September 11, 2018 – World Wide Technology (WWT), a market-leading technology solution provider, today announced that they are the first Cisco Partner to achieve the official authorization for the Cisco IP Fabric for Media (IPFM) solution. In coming years, the Cisco solution will break down the physical barriers of remote/local broadcast production and facilitate scalable transition of video formats (such as HD to 4K) to allow for more dynamic production video workflows as well as lower total cost of ownership.

Today, the broadcast industry uses Serial Digital Interface (SDI) to transport video and audio signals within a production broadcast environment, with the SDI Router being a central component to route video. As this environment converges to IP, the network will essentially serve as the video router with the Cisco IP Fabric for Media providing this function based upon the industry-leading NEXUS 9K platform. This has similarities and benefits to how the traditional Voice PBX converged to the IP network in the early 2000s.

“As the broadcast market makes the transition to IP, WWT has invested in creating a specific media initiative to help drive innovation,” said Kraig Ecker, WWT vice president for Global Service Provider. “We are proud to be the first Cisco Partner to achieve the IP Fabric for Media authorization as validation of our commitment to helping the market move forward and of our expertise in the field.”

As traditional broadcast technology transitions to IP, there are many complexities to consider, such as the software virtualization of traditional hardware appliances, successful deployment of software defined networks, storage and the strategic migration of services.

“Cisco and WWT have had a long and successful partnership to help broadcasters embrace emerging IP-based solutions that help them do everything better and faster,” said Bryan Bedford, Cisco senior manager for Partner Ecosystems. “WWT’s investment in the broadcast space demonstrates its commitment to strengthen the media ecosystem and to speed the market transition to IP.”

“The future of live broadcasting will rely on systems integration partners that can bring the traditional broadcast together with the IP world, said James Stellpflug, EVS vice president for Product Marketing. “WWT’s Advanced Technology Center (ATC) lab space allows customers to test their IP-based deployments to facilitate faster deployment of their projects to successfully gain market space.”

WWT brings many years of experience in the IT space and has created a broadcast media focused team to help the broadcast market make this transition. WWT is also a member of the Alliance for IP Media Solutions (AIMS), a non-profit trade alliance that promotes the open standards that broadcast and media companies use to move from legacy SDI systems to a virtualized, IP-based future.

About World Wide Technology

World Wide Technology (WWT) is a technology solution provider with more than $10 billion in annual revenue that provides digital strategy, innovative technology and supply chain solutions to large public and private organizations around the globe. While most companies talk about delivering business and technology outcomes, WWT does it. Based in St. Louis, WWT employs more than 5,000 people and operates over 2 million square feet of warehousing, distribution and integration space in more than 20 facilities throughout the world.

For more information about World Wide Technology, visit www.wwt.com.

Connect with WWT: Twitter | Instagram | Facebook | LinkedIn


Sara Steindorf, 314-982-1725, sara.steindorf@fleishman.com
FleishmanHillard for WWT

  • Red Hat VNF Certification

    Virtual Network Functions are critical to NFV deployments. WWT is partnering with Red Hat to validate the functionality of leading OEMs' virtualized Evolved Packet Core (vEPC) and virtualized IP Multimedia Subsystem (vIMS) solutions installed on Red Hat OpenStack Platform version 13.
  • Bring Virtualized Services to End Customers Sooner With Intel Select Solutions for uCPE

    WWT offers Intel Select Solutions for uCPE to help service providers bring services to market faster. WWT’s Intel Select Solutions for uCPE is based on the functional requirements of a wide range of uCPE use cases for verified and workload-optimized configurations for virtualized network functions (VNFs) and other applications.
  • Ansible Automation Training for F5, Avi, Cisco and NetApp

    WWT offers four different hands-on Ansible Automation Training sessions where experts demonstrate how to get started using centralized automation tools to manage and deploy configurations.
  • ServiceNow Automation & Orchestration Brochure

    Leverage WWT's ServiceNow Automation & Orchestration expertise to accelerate your company's ServiceNow journey. Our ITSM practice and Services Catalog of more than 50 no-touch automations can help you get the most out of this exciting technology.
  • WWT & Netrounds Quality Assurance Services Overview Brochure

    Netrounds plays a key role in WWT’s service quality assurance offering through its ability to automatically test and monitor services from the end-user view immediately after provisioning or after updates or changes.
  • Automation Brochure

    Automation is critical for reducing engineering time, effort and errors. But the same methods you use to improve engineering efficiency may not work for large scale rollouts or client services. Learn how WWT can help you make the right decisions for your business needs.
  • Optical Networking Overview

    WWT offers an end-to-end, carrier grade optical solution including a full network evaluation, high- and low-level design and implementation services.
  • Service Provider - Lab as a Service Overview

    The combination of the ATC and WWT’s dedicated engineering practice teams ensure that our customers drive maximized value out of WWT’s Lab as a Service (LaaS) resources.
  • Service Provider Networking Practice Overview

    World Wide Technology (WWT) offers end-to-end, carrier grade networking solutions including a comprehensive network evaluation, high- and low-level design and implementation services.
  • NFV Validation Services Overview

    With advanced NFV capabilities in the ATC, WWT and its partners have streamlined the validation process.
  • Dell Compute 101 Training Brochure

    WWT’s one-day hands on Dell EMC Compute 101 training course will give you hands-on experience with the latest transformational technologies available using the bedrock of modern IT – Dell servers.
  • Brownfield Modernization Demonstration Brochure

    To make brownfield modernization real for our customers and partners, we integrated an external Ethernet card into a 2004 six-axis Mitsubishi robotic arm.