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Cisco Webex: From ‘Stodgy’ To ‘Cutting Edge’ As Tech Giant Takes Aim At Zoom

“What really excites us is they are taking the time and the expense to rebrand and freshen that image that it was the old way to conference,” WWT's Brandon Echele to CRN.

June 15, 2021 2 minute read

CRN reached out to Cisco and its partners to discuss the current state of video conferencing. Brandon Echele, our collaboration practice lead for Cisco and Zoom, was amongst them.

 

by Gina Narcisi

Cisco Systems has rolled out more than 800 new features and capabilities in the last nine months alone to its flagship collaboration platform, Webex. The influx of innovation aimed at boosting meeting productivity, regardless of the end user’s location, proves that the tech giant remains committed to beating arguably its biggest rival: Zoom Video Communications.

It’s Cisco’s focus on quickly pushing from beta to production features that customers are asking for and building strong integrations between the software-based Webex platform and the vendor’s voice and video hardware that is helping Cisco claw back mindshare with customers, said Derek Ody, collaboration practice director for Aspire Technology Partners, a Cisco Gold partner.

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Cisco didn’t realize the consumer impact that Zoom was making in the video space until the pandemic, said Brandon Echele, collaboration practice lead for Cisco and Zoom partner WWT.

But Cisco has really started to shine in the Webex feature department this year, Echele added. “What really excites us is they are taking the time and the expense to rebrand and freshen that image that it was the old way to conference.”

 

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